Senior Art Director

Carl Friedrik; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

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Hybrid work

London office

Job summary

Carl Friedrik in London is seeking a Senior Art Director to shape our look across campaigns and eComm, from concept through production to final delivery. You’ll work closely with the Creative Director and Senior Brand Designer, handling hands-on photo and video production and coordinating logistics beyond art direction.

You will direct campaigns and eComm imagery, manage shoots end‑to‑end, source locations and crew, set budgets, and oversee retouching and post‑production.

Qualifications

• Hands-on art direction across photo and video campaigns.
• Experience managing budgets and external vendors for shoots.
• Strong post‑production direction and retouching oversight.
• Proficiency with AI tools for production workflows.
• Collaborative leadership and calm under tight timelines.

Responsibilities

• Art direct campaigns, eComm and content across photo and video, from concept and references to on-set direction and post-production.
• Produce small-to-midsize shoots end to end: crew and location sourcing, budgets, schedules, call sheets, product samples and logistics, bookings and vendor invoicing.
• Direct all eComm/packshot imagery and manage retouchers to a consistent standard.
• Run several projects at once, from campaigns to ad-hoc briefs, keeping work on brief, on time and on budget.
• Use AI tools to run projects efficiently: briefs, timelines, trackers, production documents and status updates.
• Build and maintain our network of photographers, filmmakers, stylists, set designers, retouchers and agencies.
• Bring a sharp point of view on culture, so our imagery feels relevant, not just polished.

Skills

Art direction

Photo production

Video production

Budget management

Vendor management

AI workflow

Figma

Adobe Creative Suite

Post-production

Team leadership

Tools

Adobe Photoshop

Adobe Premiere Pro

After Effects

Figma

Job description

Carl Friedrik is a travel and leather goods brand challenging traditional luxury. We design for modern professionals: timeless design, understated confidence and an uncompromising pursuit of quality. By selling direct-to-consumer and rejecting seasonal fashion, we make products built to last a lifetime. Our pieces have appeared in Succession, The White Lotus and The Gentlemen, and the brand has been recognised by The New York Times, Forbes and the iF Design Awards.

The role

We are looking for a Senior Art Director to shape how Carl Friedrik looks and feels across campaigns and eComm, from concept through production to final delivery. In this role, you’ll work closely with the Creative Director and Senior Brand Designer. This is a hands-on role which means that you will be responsible for all aspects of photo/video production, including the coordination of production logistics beyond art direction.

What you will do

• Art direct campaigns, eComm and content across photo and video, from concept and references to on-set direction and post-production.
• Produce small-to-midsize shoots end to end: crew and location sourcing, budgets, schedules, call sheets, product samples and logistics, bookings and vendor invoicing. On larger, seasonal campaigns, you’ll be responsible for outsourcing production logistics to agencies or freelancers.
• Direct all eComm/packshot imagery and manage retouchers to a consistent standard.
• Run several projects at once, from campaigns to ad-hoc briefs, keeping work on brief, on time and on budget.
• Use AI tools to run projects efficiently: briefs, timelines, trackers, production documents and status updates.
• Build and maintain our network of photographers, filmmakers, stylists, set designers, retouchers and agencies.
• Bring a sharp point of view on culture, so our imagery feels relevant, not just polished.

What you will bring

• 6+ years experience as an Art Director specializing in hands-on photo and video production, ideally in fashion or lifestyle.
• A portfolio that shows excellent taste and culturally relevant work across campaigns and eComm/packshots
• Proven experience producing photo/video projects, including budgets and vendor management.
• High proficiency with AI tools for project management and day-to-day workflow.
• Expert in Figma and Adobe Creative Suite, with strong post-production knowledge: retouching direction and photo/video editing.
• Exceptionally organised, calm under tight timelines, and comfortable owning your workload and decisions.
• A collaborative, low-ego way of working: you can lead, and you are happy to roll up your sleeves.

Nice to have

• Experience producing AI imagery.
• Video editing or motion skills (After Effects, Premiere).
• Competitive salary [band TBC] and share options
• London office (Shoreditch), hybrid [office policy TBC]
• Annual company trip and regular team socials