Product Content Writer

JR United Kingdom; Liverpool; On-site; GBP 30,000 - 45,000; Full time

Job summary

A large B2B services provider in Chester seeks a Content Writer to join their product marketing team. The role involves crafting impactful content to support sales efforts and enhance marketing initiatives. Candidates will lead the implementation of product content strategies, ensuring effective communication of product value through various channels.

Qualifications

• Skilled in crafting clear, benefit-led content.
• Experience in developing sales tools like one-pagers and case studies.
• Ability to tailor messaging for diverse industries.

Responsibilities

• Craft clear, benefit-led content communicating product value.
• Develop sales tools aligned with product positioning.
• Collaborate with Sales and Product Marketing to address buyer needs.

Skills

Content Creation

Editing

Collaboration

Marketing Strategy

Job description

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Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large b2b services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Craft clear, benefit-led content that effectively communicates product value and differentiation.
• Create compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce fresh, relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.