Product Content Writer

JR United Kingdom; Birkenhead; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading B2B services provider is seeking a skilled Content Writer to join their team in Chester. This role involves crafting impactful content to support sales and marketing initiatives, leading product content strategy implementation, and ensuring successful market launches. If you're eager to create compelling messaging and help drive business growth, we encourage you to apply.

Qualifications

• Proven experience in crafting impactful content.
• Ability to create marketing collateral aligned with product strategy.
• Knowledge of sales tools and messaging needs.

Responsibilities

• Craft clear, benefit-led content that communicates product value.
• Develop sales tools like one-pagers and case studies.
• Stay informed on market trends to produce relevant content.

Skills

Content Creation

Market Trend Analysis

Collaboration

Editing and Proofreading

Job description

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Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large B2B services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Craft clear, benefit-led content that effectively communicates product value and differentiation.
• Create compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce fresh, relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.