Product Content Writer

JR United Kingdom; Preston; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading B2B services provider is seeking a skilled Product Content Writer for a 3-4 month contract with potential for permanence. The role involves creating impactful content to support multi-channel marketing efforts and enhance product visibility. Ideal for candidates passionate about content development and collaboration across teams.

Qualifications

• Experience in B2B content writing and marketing.
• Ability to develop clear, benefit-led content.
• Strong editing and proofreading skills.

Responsibilities

• Develop clear, benefit-led content that communicates product value.
• Create compelling launch collateral and sales tools.
• Collaborate with Sales and Product Marketing teams.

Skills

Content development

Editing

Market research

Collaboration

Job description

Product Content Writer

Location: Chester (hybrid)

Contract: 3-4 months with the possibility of being made permanent

We are seeking a skilled Content Writer to join a large B2B services provider based in Chester. In this role, you will create impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and clearly articulates our client’s product offerings. You will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

1. Develop clear, benefit-led content that effectively communicates product value and differentiation.
2. Create compelling launch collateral aligned with product positioning and go-to-market strategies.
3. Stay informed on market trends to produce fresh, relevant content for target audiences.
4. Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
5. Collaborate with Sales and Product Marketing teams to address buyer needs, objections, and messaging gaps.
6. Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
7. Tailor messaging for partners across various industries and audiences.
8. Maintain a consistent tone and messaging across all content and formats.
9. Edit and improve existing content; support proofreading for grammar and tone.
10. Assist with internal communications and broader business content tasks as needed.

We encourage applicants from diverse backgrounds, including women and people of colour, even if they do not meet every qualification listed. We are committed to building a diverse, inclusive, and authentic workplace. We are happy to discuss any reasonable adjustments you may require.