Product Content Writer

JR United Kingdom; Cambridge; On-site; GBP 25,000 - 40,000; Full time

Job summary

A leading B2B services provider seeks a skilled Content Writer to enhance product marketing initiatives. This role focuses on crafting impactful content that supports sales efforts and ensures a comprehensive product content strategy. The ideal candidate will collaborate closely with various teams to create compelling collateral aimed at meeting buyer needs and addressing market trends.

Qualifications

• Experience in crafting impactful content for B2B services.
• Ability to collaborate with Sales and Product Marketing.

Responsibilities

• Craft clear, benefit-led content that effectively communicates product value.
• Develop sales tools such as case studies and email templates.
• Edit and improve existing content while supporting internal communications.

Skills

Content Creation

Communication

Market Research

Education

Bachelor's Degree in Marketing, Communications, or a related field

Job description

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Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large b2b services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Craft clear, benefit-led content that effectively communicates product value and differentiation.
• Create compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce fresh, relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.