Digital Marketing Manager - SAAS/Cybersecurity

JR United Kingdom; Stoke-on-Trent; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading cybersecurity software company is seeking a Digital Marketing Manager to lead their digital strategy. This role offers flexibility with remote working, emphasizes data-driven decision-making, and requires expertise in B2B tech marketing. Join a rapidly growing team to make a significant impact in transforming user engagement and optimizing digital funnels.

Benefits

Remote working with flexibility on hours

Regular team socials

Collaborative work culture

Opportunity to make a real impact

Qualifications

• Experience in B2B tech marketing, preferably cybersecurity.
• Strong understanding of digital analytics and reporting.
• Confident managing PPC, SEO, and marketing automation.

Responsibilities

• Developing and delivering an innovative digital strategy.
• Leading digital campaign ideation based on audience insights.
• Collaborating with content, product, and sales teams.

Skills

B2B tech marketing

Digital analytics

PPC

SEO

Marketing automation

User journey optimization

Communication skills

Tools

HubSpot

Job description

Social network you want to login/join with:

Digital Marketing Manager - SAAS/Cybersecurity, stoke-on-trent

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Client:

Step Ahead Recruitment Ltd

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Digital Marketing Manager – SAAS/Tech/Cybersecurity - Remote (flexible working hours)

In-House - SAAS/Tech/Cybersecurity industry experience is a must for this role

We are partnering with a fast-growing client in the cybersecurity software sector who are looking for a data-driven Digital Marketing Manager to take the lead on digital strategy, drive lead generation, and support continued growth.

Top reasons to work here:

• Remote working with flexibility on hours
• Regular team socials and a collaborative work culture
• The opportunity to make a real impact in a fast-paced tech company

As Digital Marketing Manager, you’ll work closely with the Head of Marketing to design, execute, and optimise a digital marketing strategy that boosts marketing qualified leads (MQLs) and enhances customer journeys. You’ll lead a talented Digital team, ensuring best practice and data-driven decisions underpin all activity.

Job role:

• Developing and delivering an innovative digital strategy aligned with our go-to-market (GTM) plans
• Enhancing the online user journey and digital funnel performance
• Analysing and evolving the website experience for both users and search engines
• Taking ownership of website data architecture and ongoing web development
• Leading digital campaign ideation based on audience insights and analytics
• Collaborating closely with content, product, and sales teams to drive outcomes
• Managing and optimising the digital tech stack, including automation tools like HubSpot

Who/what are we looking for?

We’re looking for a digital marketing professional with a strong background in B2B tech marketing, who brings passion, curiosity, and an analytical mindset to the role. You'll be proactive in your approach, staying ahead of industry trends and turning insights into actionable strategies.

• Experience in the cybersecurity industry is a distinct advantage
• Experienced in shaping and executing digital strategies within B2B tech (SAAS/Cyber) environments
• Strong understanding of digital analytics and reporting tools
• Confident managing PPC, SEO, and marketing automation (HubSpot experience preferred)
• Skilled at crafting user journeys and optimising performance across digital touchpoints
• Resilient, objective, and collaborative, with excellent communication skills
• Experienced in working with content teams to deliver and refine digital campaigns
• Ability to understand the target audience (online and offline) and know how to optimise the website for users as well as search engines