Product & Brand Marketing Manager

JR United Kingdom; Nottingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic health-tech start-up seeks an experienced Product & Brand Marketing Manager to drive its market launch strategy. The ideal candidate will possess a proven track record in FMCG or DTC marketing, demonstrating both creativity and analytical prowess. In this role, you'll lead go-to-market execution, manage creative production, and optimize digital campaigns to enhance customer engagement and retention.

Qualifications

• 3–5 years in FMCG, wellness or DTC start-up marketing.
• End-to-end physical product launch ownership required.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Lead launch strategy and performance across Shopify and landing pages.
• Oversee creative production for brand consistency.
• Build automated email and SMS flows for customer retention.

Skills

Entrepreneurial spirit

Strong analytical skills

Ability to interpret data

Experience in FMCG marketing

Proficiency in Shopify

CRM and Meta Ads Manager proficiency

Experience in DTC start-up marketing

Lifecycle/email automation build

CRO testing

Education

Bachelor’s degree minimum 2:1 in business or marketing

Tools

Shopify

Meta Ads Manager

Agile/Scrum project management tools

Gantt project-management tools

Job description

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
   • Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
   • Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Ensure brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Run A/B tests to optimise subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, seeding campaigns, and usage rights.
   • Moderate and grow online community (e.g., Facebook/Slack).
   • Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
   • Conduct pre/post-launch surveys and translate insights into actionable strategies.
   • Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
   • Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• End‑to‑end physical product launch ownership – Experiential event planning & execution
• Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven lifecycle/email automation build & CRO testing
• Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
• Agile/Scrum or Gantt project‑management tools