Product & Brand Marketing Manager

JR United Kingdom; Maidstone; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic start-up healthcare company is seeking a Product & Brand Marketing Manager in Maidstone to lead the launch and growth of their innovative sleep products. The role involves overseeing go-to-market strategies, managing campaigns, and engaging with influencers and communities to drive brand presence. Candidates should possess a solid background in marketing within healthcare or FMCG sectors and demonstrate strong analytical skills.

Qualifications

• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience owning physical product launches.
• Proficiency in lifecycle/email automation.

Responsibilities

• Lead launch strategy and performance across Shopify.
• Manage paid media campaigns across Meta, TikTok, and Google.
• Build automated email and SMS flows.

Skills

Analytical Skills

Lifecycle Marketing

Campaign Management

Community Engagement

Go-to-Market Strategy

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

TikTok Ads

Job description

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Product & Brand Marketing Manager, Maidstone

Location: Maidstone, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently moving from pre‑commercial to launch and seeking an experienced product & brand marketing manager to lead this process. Phases 2–5 of the GTM plan require a full‑stack marketer to translate our Sage × Creator brand blueprint into engaging creative, performance-driven campaigns, and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
   • Manage paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
   • Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Maintain brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Run A/B tests to optimise subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, seeding campaigns, and usage rights.
   • Moderate and grow online communities (e.g., Facebook/Slack).
   • Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
   • Conduct surveys pre/post-launch and translate insights into strategies.
   • Track marketing performance (CAC, LTV, MER, unit economics) and report regularly.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
   • Ensure marketing materials comply with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing.
• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience owning physical product launches, including experiential events.
• Proficiency with Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships.
• Entrepreneurial spirit and ability to work independently.
• Proven skills in lifecycle/email automation and CRO testing.
• Strong analytical skills with data-driven decision-making abilities.
• Experience with Agile/Scrum or Gantt project management tools.