Product & Brand Marketing Manager

JR United Kingdom; Basildon; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic start-up, Red4Bed, seeks a Product & Brand Marketing Manager in Basildon to lead the product launch in the innovative healthcare sector. The role includes driving marketing campaigns, managing influencer engagements, and ensuring compliance with regulations. Ideal candidates will have a strong marketing background, analytical skills, and tools proficiency. Join us to revolutionize the sleep market and make an impactful contribution!

Qualifications

• 3–5 years experience in FMCG, wellness, or DTC start-up marketing.
• Experience with product launches and experiential events.
• Strong analytical skills and data interpretation.

Responsibilities

• Lead launch strategy and performance across Shopify and UX optimization.
• Manage paid media campaigns on multiple platforms.
• Build automated email and SMS marketing flows.

Skills

Analytical skills

Creativity

Entrepreneurial spirit

Data interpretation

Education

Bachelor’s degree (minimum 2:1) in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

TikTok Ads

Agile/Scrum

Gantt project management tools

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Basildon

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Client:

Location:

Basildon, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this process. The role involves translating our Sage × Creator brand blueprint into creative, performance-driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service for smooth fulfillment.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels.

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Optimize campaigns through A/B testing.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify co-marketing partnership opportunities.

5. Insights & Analytics

• Conduct surveys and analyze insights for strategy development.
• Monitor marketing performance metrics and report regularly.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail.
• Ensure materials comply with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing.
• 3–5 years experience in FMCG, wellness, or DTC start-up marketing.
• Experience with product launches, experiential events.
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, Spark partnerships.
• Entrepreneurial spirit and ability to work independently.
• Experience in lifecycle/email automation and CRO testing.
• Strong analytical skills and data interpretation.
• Familiarity with Agile/Scrum or Gantt project management tools.