Product & Brand Marketing Manager

JR United Kingdom; Gloucester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic start-up in the healthcare/lifestyle sector is seeking a skilled product & brand marketing manager. You'll lead the transition to market launch, overseeing strategic campaigns and performance across digital platforms, while maintaining brand integrity and driving consumer engagement. Ideal candidates will possess a strong academic background and substantial marketing experience in fast-paced environments.

Qualifications

• 3–5 years experience in FMCG, wellness, or DTC startup marketing.
• Experience managing physical product launches.
• Proficiency in lifecycle strategies and data analysis.

Responsibilities

• Lead launch strategy and manage performance across multiple platforms.
• Oversee creative production and ensure brand consistency.
• Monitor marketing metrics and report on performance.

Skills

Analytical skills

Lifecycle/email automation

CRO testing

Go-to-market strategy

Content development

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

TikTok Ads

Agile/Scrum tools

Job description

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently transitioning from pre-commercial to launch and seeking an experienced product & brand marketing manager to lead this process. The role involves translating our Sage & Creator brand blueprint into engaging creative, performance-driven campaigns, and retail-ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS targets.
• Integrate tools for 3PL and customer service to ensure smooth fulfillment and support.

Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels (tone, visuals, guidelines).

Lifecycle & Retention Marketing

• Develop automated email and SMS flows (welcome, post-purchase, win-back).
• Conduct A/B testing to optimize subject lines, offers, and onsite conversions.

Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online communities (e.g., Facebook/Slack).
• Identify and execute co-marketing partnerships aligned with the brand.

Insights & Analytics

• Conduct surveys pre- and post-launch, translating insights into strategies.
• Monitor marketing performance metrics (CAC, LTV, MER, unit economics) and report regularly.

Retail & Compliance Support

• Prepare trade marketing materials for retail (decks, POS, sell sheets).
• Ensure marketing materials comply with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing.
• 3–5 years experience in FMCG, wellness, or DTC startup marketing.
• Experience managing physical product launches, including experiential events.
• Proficiency with Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships.
• Entrepreneurial spirit with the ability to work independently.
• Proven experience in lifecycle/email automation and CRO testing.
• Strong analytical skills with data-driven decision-making ability.
• Familiarity with Agile/Scrum or Gantt project management tools.