Product & Brand Marketing Manager

JR United Kingdom; Bath; On-site; GBP 40,000 - 65,000; Full time

Job summary

A dynamic and innovative start-up healthcare company is seeking an experienced product & brand marketing manager to lead their launch strategy. This role involves executing marketing campaigns, managing influencer engagement, and ensuring brand consistency across channels, while also focusing on lifecycle marketing and data-driven insights. The ideal candidate will possess strong analytical skills, a proven track record in FMCG or DTC marketing, and an entrepreneurial spirit to thrive in a fast-paced environment.

Qualifications

• 3–5 years in FMCG, wellness or DTC startup marketing.
• End-to-end physical product launch ownership.
• Proven lifecycle/email automation build & CRO testing.

Responsibilities

• Lead launch strategy and performance across Shopify and UX optimisation.
• Oversee creative production including packaging and UGC.
• Build automated email and SMS flows.

Skills

Data-driven mindset

Analytical skills

Entrepreneurial spirit

Independent work

Education

Bachelor’s degree minimum 2:1 in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

Agile/Scrum tools

Gantt project-management tools

Job description

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Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
• Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Ensure brand consistency across all channels (tone, visuals, guidelines).

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimise subject lines, offers, and onsite conversions.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

5. Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into actionable strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• End‑to‑end physical product launch ownership – Experiential event planning & execution
• Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven lifecycle/email automation build & CRO testing
• Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
• Agile/Scrum or Gantt project‑management tools