Product & Brand Marketing Manager

JR United Kingdom; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic healthcare start-up in Birmingham is seeking a Product & Brand Marketing Manager to lead its launch strategy and marketing initiatives. The ideal candidate will be experienced in FMCG or DTC marketing and have a proven track record in product launches and performance analytics.

Qualifications

• 3-5 years in FMCG, wellness or DTC start-up marketing.
• Proven lifecycle/email automation build & CRO testing.
• End-to-end physical product launch ownership.

Responsibilities

• Lead launch strategy and performance across Shopify and UX optimisation.
• Oversee creative production including packaging, photography and UGC.
• Build automated email and SMS flows, running A/B tests for optimisation.

Skills

Data-driven mindset

Analytical skills

Entrepreneurial spirit

Agile/Scrum or Gantt project-management tools

Education

Bachelor’s degree minimum 2:1 in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

TikTok Ads

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Birmingham

Client:

Location:

Birmingham, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
   • Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
   • Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Ensure brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Run A/B tests to optimise subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, seeding campaigns, and usage rights.
   • Moderate and grow online community (e.g., Facebook/Slack).
   • Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
   • Conduct pre/post-launch surveys and translate insights into actionable strategies.
   • Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
   • Ensure marketing materials are compliant with UK/EU supplement regulations.
7. Experience & Skills Profile
   • Bachelor’s degree minimum 2:1 in business or marketing
   • 3–5 yrs in FMCG, wellness or DTC start-up marketing
   • End‑to‑end physical product launch ownership – Experiential event planning & execution
   • Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
   • Entrepreneurial spirit, ability to work independently
   • Proven lifecycle/email automation build & CRO testing
   • Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
   • Agile/Scrum or Gantt project‑management tools