Product & Brand Marketing Manager

JR United Kingdom; Cambridge; On-site; GBP 45,000 - 60,000; Full time

Job summary

Une start-up innovante dans le secteur de la santé recherche un responsable marketing produit et marque pour diriger sa stratégie de lancement. Vous serez chargé de développer des campagnes créatives et axées sur la performance, tout en assurant la cohérence de la marque sur les différents canaux. Ce rôle exige une expertise solide en marketing numérique et une capacité à travailler de manière autonome dans un environnement dynamique.

Qualifications

• 3-5 ans d'expérience en marketing FMCG, bien-être ou DTC.
• Expérience en gestion de lancement de produits physiques.
• Esprit entrepreneurial, capacité à travailler de manière autonome.

Responsibilities

• Diriger la stratégie de lancement et la performance sur Shopify.
• Gérer les campagnes médias payants pour atteindre les objectifs CAC et ROAS.
• Construire des flux d'email automatisés et des tests A/B.

Skills

Analyse de données

Marketing numérique

Créativité

Gestion de projet

Education

Baccalauréat minimum 2:1 en affaires ou marketing

Tools

Shopify

CRM

Meta Ads Manager

TikTok Ads

Job description

Product & Brand Marketing Manager, cambridge

Client:

Location:

Job Category:

Other

Virtual job fairs

-

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Virtual job fairs

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
• Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Ensure brand consistency across all channels (tone, visuals, guidelines).

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimise subject lines, offers, and onsite conversions.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

5. Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into actionable strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• End‑to‑end physical product launch ownership – Experiential event planning & execution
• Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven lifecycle/email automation build & CRO testing
• Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
• Agile/Scrum or Gantt project‑management tools

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Created on 04/06/2025 by JR United Kingdom