Product & Brand Marketing Manager

JR United Kingdom; Watford; On-site; GBP 40,000 - 70,000; Full time

Job summary

A dynamic healthcare startup in Watford is seeking a Product & Brand Marketing Manager to lead their market launch. The successful candidate will manage comprehensive marketing strategies, oversee creative production, and ensure brand consistency. The role requires 3-5 years of marketing experience, particularly in product launches. This is a fantastic opportunity for someone with an entrepreneurial spirit eager to drive impactful marketing campaigns.

Qualifications

• 3–5 years in FMCG, wellness, or DTC start-up marketing experience required.
• Proven experience in physical product launches, including events.
• Experience with Agile/Scrum or Gantt project management tools.

Responsibilities

• Lead launch strategy and performance across Shopify and landing pages.
• Manage paid media campaigns to achieve CAC and ROAS goals.
• Build automated email and SMS flows to enhance customer retention.

Skills

Analytical skills

Data-driven decision-making

Lifecycle/email automation

Proficiency in Shopify

Project management

Education

Bachelor’s degree minimum 2:1 in business or marketing

Tools

Shopify

Meta Ads Manager

TikTok Ads

CRM

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Watford, Hertfordshire

Client:

Location:

Watford, Hertfordshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this process. Phases 2–5 of the GTM plan require a full‑stack marketer capable of translating our Sage × Creator brand blueprint into engaging creative, performance-driven campaigns, and retail-ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfillment and support.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels (tone, visuals, guidelines).

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Conduct A/B testing to optimize subject lines, offers, and onsite conversions.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

5. Insights & Analytics

• Conduct surveys pre/post-launch and translate insights into strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and report regularly.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials comply with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 years in FMCG, wellness, or DTC start-up marketing
• Experience owning physical product launches, including experiential events
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, Spark partnerships
• Entrepreneurial spirit and ability to work independently
• Proven experience in lifecycle/email automation and CRO testing
• Strong analytical skills and data-driven decision-making
• Experience with Agile/Scrum or Gantt project management tools