Product & Brand Marketing Manager

JR United Kingdom; Brighton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic healthcare start-up is seeking a Product & Brand Marketing Manager based in Brighton. The role involves leading go-to-market strategies, enhancing brand content, and driving DTC growth through innovative campaigns. Ideal candidates will have a robust marketing background, particularly in FMCG or wellness sectors, and valuable experience with data-driven strategies. This opportunity allows for significant impact in a high-energy environment focused on revolutionizing the sleep market.

Qualifications

• Minimum 3-5 years in FMCG, wellness or DTC start-up marketing.
• Experience with end-to-end physical product launch.
• Proficiency in Shopify and CRM tools.

Responsibilities

• Lead launch strategy and performance across digital platforms.
• Manage influencer outreach and grow online communities.
• Build automated email and SMS flows for customer engagement.

Skills

Analytical Skills

Project Management

Entrepreneurial Spirit

Email Automation

CRO Testing

Education

Bachelor’s degree in business or marketing

Tools

Shopify

Meta Ads Manager

CRM

Job description

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Product & Brand Marketing Manager, Brighton

Location: Brighton, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
   • Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
   • Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Ensure brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Run A/B tests to optimise subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, seeding campaigns, and usage rights.
   • Moderate and grow online community (e.g., Facebook/Slack).
   • Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
   • Conduct pre/post-launch surveys and translate insights into actionable strategies.
   • Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
   • Ensure marketing materials are compliant with UK/EU supplement regulations.
7. Experience & Skills Profile
   • Bachelor’s degree minimum 2:1 in business or marketing
   • 3–5 yrs in FMCG, wellness or DTC start-up marketing
   • End‑to-end physical product launch ownership – Experiential event planning & execution
   • Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
   • Entrepreneurial spirit, ability to work independently
   • Proven lifecycle/email automation build & CRO testing
   • Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
   • Agile/Scrum or Gantt project‑management tools