Principal Technical SEO Specialist (Legend)

Geniussports; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Legend is seeking a Principal Technical SEO to join our team and report to the Chief Gaming Officer. You will co-own technical SEO across large gaming domains, identify critical opportunities, and partner with Product and Engineering to drive measurable organic and commercial impact.

This senior role emphasizes hands-on delivery, tooling, and scalable standards across international portfolios. You'll work with senior specialists to shape decisions, advance AI-driven SEO workflows, and build

Qualifications

• Proven track record leading technical SEO initiatives at scale.

Responsibilities

• Co-own portfolio-wide technical SEO strategy, roadmap and standards, prioritising opportunities with biggest impact.
• Lead complex investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, data, and performance.

Skills

Technical SEO

Job description

About Legend

Legend is a world-leading sports and gaming media network, reaching hundreds of millions of visitors a year. We're now part of Genius Sports. Together, we're combining Legend's audience, brands and product expertise with Genius Sports' real-time data, technology and capabilities to create the next generation of fan-facing media and advertising. Learn more at l1.com .

Here at Legend, we're building next-level player experiences. With 20+ years of proven success we're the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn't a perk, it's the standard. You'll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you're ready to shape the future of player experience and enjoy the ride while you do it, this is where you'll thrive.

The Role

Legend is hiring a Principal Technical SEO, reporting directly to our Chief Gaming Officer.

This is a rare opportunity to take portfolio-wide responsibility for the technical SEO performance of some of the largest and most commercially important domains in iGaming. Working alongside our existing Principal Technical SEO, you will co-own technical SEO across our Gaming portfolio, while also supporting our Sports portfolio.

You will identify the technical opportunities and risks that matter most, turn them into clear priorities, and work closely with Product and Engineering to deliver measurable organic and commercial impact. This is a deeply hands-on role where you will solve complex challenges across crawling, rendering, indexation, architecture, internal linking, internationalisation, migrations and performance, while setting standards that scale across our portfolio.

You will also play a key role in advancing how we use AI and automation across SEO. You will build tools, monitoring, diagnostics and automated workflows yourself, using technology to improve the speed and quality of decision-making and helping our wider SEO teams adopt these capabilities.

This is a senior individual contributor role with significant autonomy and visibility. You will lead through expertise rather than formal authority, working alongside senior specialists and leaders across SEO, Product, Engineering and Analytics to shape decisions across the organisation.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact

• Co-own our portfolio-wide technical SEO strategy, roadmap and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact.
• Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data and web performance.
• Partner with Product and Engineering on architecture, major releases, migrations and experimentation, translating technical SEO insights into clear priorities and scalable solutions.
• Build automated monitoring, diagnostics and early-warning systems that identify material technical issues before they become significant commercial problems.
• Develop internal tools and AI-enabled workflows that improve analysis, quality assurance, prioritisation and execution across technical SEO and the wider SEO organisation.
• Create reusable technical patterns, guardrails and frameworks across our portfolio, raising technical capability through coaching, documentation and shared tooling.

What You'll Bring

Repeated technical SEO impact at scale - a strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes. Exceptional technical SEO depth and judgement - expert knowledge across crawling, rendering, indexation, architecture, internal linking, canonicalisation, international SEO, migrations, structured data, JavaScript SEO, log-file analysis and web per