SEO Specialist

The BDPN; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Annual discretionary bonus

Paid annual leave

Long-term incentive plan

Global events

Flexible work-life balance

Job summary

Legend is hiring an SEO Specialist to drive organic growth across EN-focused assets. You’ll own SEO performance, audit and optimize content, and work with content, marketing, product, and tech teams to align strategies with business goals.

You’ll craft data-driven SEO plans, set measurable targets, and lead discovery and QA for new pages, while collaborating with teams across regions and markets.

Qualifications

• Proven SEO experience in English-speaking markets such as the US and UK.
• Strong knowledge of SEO tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console.
• Excellent organization and communication, with cross-functional collaboration.

Responsibilities

• Create and execute SEO strategies for EN-focused assets.
• Own assets’ SEO performance and monitor, audit, and optimize for organic growth.
• Identify new opportunities by analysing market developments and user behavior.
• Set ambitious, outcome-focused SEO goals and seasonal initiatives for products.
• Lead SEO discovery, provide recommendations, and QA all new page launches.

Skills

SEO Experience

English Markets

Cross-functional Collaboration

Analytical Thinking

SERP Analysis

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Job description

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring an SEO Specialist, reporting directly to our Head of SEO.

Are you passionate about SEO and ready to make your mark in the fast-paced world of iGaming?

As an SEO Specialist, you’ll be at the forefront of driving organic growth in a competitive and dynamic industry. Dive into exciting challenges, craft strategies tailored to the unique nuances of various regions’ audiences, and collaborate with a team of SEO experts to deliver impactful results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your skills make a real impact, this is the role for you!

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

Create and execute SEO strategies for EN-focused assets

Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance

Find and create new opportunities by analysing market and industry developments, competitors, and user behaviour

Set ambitious outcome-focused SEO goals and create seasonal initiatives for your products and report progress to stakeholders

Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches

Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives

What You'll Bring:

Proven SEO experience in English speaking markets such as the US and UK

In-depth knowledge of industry-standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console

Excellent organisational, time management, and communication skills, with proficiency in both written and spoken communication

Ability to collaborate effectively with cross-functional teams, including content, marketing, and technical teams

Strong analytical and problem-solving skills, including formulating and testing SEO hypotheses, analysing data to assess performance, and a strong understanding of SERP analysis and competitive intelligence

Able to think independently and use self-initiative

The Interview Process:

1st: Initial Chat with Talent Partner (30 mins via Zoom)

2nd: Interview with our team, Senior SEO Specialist and SEO Manager (1 hour video via Zoom)

3rd: Task Interview - you will be given 5 days to complete the task before presenting in back to our team, Head of SEO and General Manager of Gaming (1 hour video via Zoom)

Why Legend?

Super smart colleagues to work alongside and learn from.

Tailored flexibility for your work-life balance.

Annual discretionary bonus to reward your efforts.

Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.

Long term incentive plan so we can all share in the growth and success of Legend.

Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Additional Information

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [e-mail] , and we'll do all we can to support you.