Principal Product Designer - Future Customer Experience

Tesco PLC; Ayot Green; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus up to 45%

Car cash allowance

25 days holiday + personal day

Private medical insurance

Retirement savings plan

Maternity & adoption leave

Paternity leave

Job summary

Tesco PLC seeks a Principal Product Designer, Future Experiences to define the next 2–5 years of digital shopping. You will shape customer experiences, propositions and services to drive growth, aligning with AI, loyalty and personalisation.

You’ll lead cross‑functional collaboration with Product, Engineering, Data and AI leaders to influence strategic roadmaps and investment decisions. As a senior design leader, you will translate customer needs and market opportunities into compelling future

Qualifications

• Extensive experience leading strategic product and customer experience design initiatives.
• Proven ability to define long-term product, proposition or experience visions.
• Expertise translating customer needs and market opportunities into future concepts.

Responsibilities

• Develop a compelling 2 to 5 year vision for the future of digital shopping.
• Identify and define new customer propositions, services and experiences.
• Shape the strategic CX vision and principles guiding future digital shopping experiences.
• Explore emerging technologies and interaction models to unlock opportunities for customers.
• Create future concepts, prototypes and narratives that bring ideas to life.
• Ensure propositions connect with AI, loyalty and personalisation capabilities.
• Partner with Product, Engineering, Commercial, Data and AI leaders to influence roadmaps.
• Act as a senior design thought partner to business and technology leaders.
• Help senior stakeholders make informed investment decisions based on customer and market opportunities.
• Drive alignment around the future direction of digital shopping and customer experience strategy.

Skills

Strategic product design

Long-term vision

Stakeholder management

Systems thinking

Research & prototyping

Digital product & CX

Job description

We're looking for an exceptional Principal Product Designer, Future Experiences to help define the future of digital shopping. This is a highly strategic role focused on the next 2 to 5 years, identifying and shaping the customer experiences, propositions and services that will drive our future growth., The above information is a shortened summary, refer to our policies for full details

You will be responsible for

Key Responsibilities

• Developing a compelling 2 to 5 year vision for the future of digital shopping
• Identifying and defining new customer propositions, services and experiences
• Shaping the strategic CX vision and principles that guide future digital shopping experiences
• Exploring emerging technologies and interaction models to unlock new opportunities for customers
• Creating future concepts, prototypes and narratives that bring ideas to life
• Ensuring new propositions connect effectively with existing capabilities such as AI, loyalty and personalisation
• Partnering with Product, Engineering, Commercial, Data and AI leaders to influence strategic roadmaps
• Acting as a senior design thought partner to business and technology leaders
• Helping senior stakeholders make informed investment decisions based on customer and market opportunities
• Driving alignment around the future direction of digital shopping and customer experience strategy

You'll work at the intersection of customer needs, commercial strategy, emerging technology and experience design, exploring how capabilities such as AI-assisted shopping, personalisation, loyalty and rewards can come together to create fundamentally better customer experiences.

As a senior design leader, you'll influence business strategy, shape long-term vision and partner with leaders across Product, Engineering, Data and AI to help define what we should build next and why.

Required Experience and Skills

• Extensive experience leading strategic product and customer experience design initiatives
• A strong track record of defining long-term product, proposition or experience visions
• Expertise in translating customer needs, market opportunities and emerging technologies into compelling future concepts
• Exceptional stakeholder management and influencing skills, including experience working with senior leadership teams
• Strong systems thinking and the ability to connect complex ecosystems, products and services
• Experience using research, insights and prototyping to explore future opportunities and shape business decisions
• A deep understanding of digital products, customer experience design and innovation
• Curiosity about emerging technologies, including AI, conversational experiences and agentic commerce
• Excellent communication and storytelling skills, with the ability to simplify ambiguity and inspire action
• The confidence to challenge thinking and influence strategic investment decisions

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work.

Benefits

• Annual bonus scheme of up to 45% of base salary.
• Car Cash Allowance.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• Retirement savings plan - save between 6% - 10% and Tesco will contribute 1.5 times this amount.
• 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.