Principal Game Analyst, GaaS & Monetization Design

Lightspeed Studios; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Lightspeed Studios in Greater London is looking for an experienced professional to join the GRC team focusing on GaaS product development. The role involves leading product evaluations, understanding economy systems, and designing monetization strategies. Candidates should have over 5 years in the GaaS industry, experience in launching successful products, and a strong business-level proficiency in English.

Collaboration with cross-functional teams and data-driven analysis are key. The position allows for potential overseas placements.

Qualifications

• 5+ years of experience in GaaS, economy design, or monetization design.
• Proven experience launching GaaS products.
• Strong business-level English proficiency.

Responsibilities

• Continuously track global GaaS trends and produce industry analyses.
• Provide expert guidance on economy systems and monetization structures.
• Build GaaS evaluation systems and enhance strategic capabilities.
• Collaborate closely with various teams to drive GaaS strategies.

Skills

GaaS product experience

Economy design

Monetization design

Cross-team collaboration

Data-driven decision making

Job description

What the Role Entails

The position sits within the GRC team. Its core objective is to bring in an expert with mature GaaS product experience to provide systematic methodologies and project enablement in long-term live product content planning, economy systems, monetization strategy, and lifecycle management.

Responsibilities

1. Market Research & GaaS Trend Insights: Continuously track global GaaS trends, including long-term content structures, seasonal systems, economy design, and growth models. Conduct systematic analyses of top global GaaS products to summarize success factors, business models, and design frameworks. Produce industry analyses and growth insights for senior leadership and project teams.
2. Product Evaluation & Project Enablement: Provide expert guidance on economy systems, monetization structures, content pacing, retention, and growth strategies for key GaaS projects. Participate in prototype reviews, key milestone assessments, and Soft Launch evaluations, delivering actionable optimization paths. Support projects in building long-term content planning (LTV structure, seasonal templates, event systems, monetization touchpoints, etc.). Assist teams in assessing monetization risks, balance issues, and growth opportunities.
3. Methodology & Framework Development: Build GaaS evaluation systems, including economy system frameworks, long-term content planning templates, and monetization assessment models. Consolidate best practices from successful GaaS projects into reusable internal standards and tools. Enhance team-wide GaaS strategic capabilities through trainings, workshops, and case studies.
4. Cross-Team Collaboration & Strategic Support: Collaborate closely with producers, data teams, monetization teams, and growth teams to drive GaaS strategies into execution. Provide opportunity assessments and investment recommendations for GaaS categories to strategy teams. Support major project decision points by offering monetization and growth perspectives.

Who We Look For

Experience Background

5+ years of experience in GaaS, economy design, or monetization design. Proven experience launching GaaS products, serving as a core or lead designer (Lead Designer / Economy Lead / Monetization Lead). Familiarity with mainstream GaaS genres such as shooters, RPGs, strategy, competitive titles, and social MMO.

Professional Skills

Able to design complete economy systems, monetization structures, seasonal systems, and event loops. Strong understanding of monetization models including IAP, Battle Pass, Gacha, Cosmetic systems, and Subscription models. Capable of designing long-term retention structures (LTV, loops, content cadence, etc.). Able to break down growth mechanisms of leading GaaS titles and develop structured methodologies.

General Skills

Strong cross-team collaboration and structured communication capabilities. Data-driven mindset, able to make high-quality judgments under uncertainty. Cross-cultural collaboration experience is a plus.

Language & Location

Strong business-level English proficiency is essential. Open to overseas placement or long-term collaboration with overseas teams (NL/UK).

Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.