Principal Engineer

Bazaarvoice; Belfast City District; On-site; GBP 90,000 - 130,000; Full time

Job summary

Bazaarvoice in Belfast, UK seeks a Principal Software Engineer to lead our shift to agentic AI workflows and own architecture across the Belfast hub. You will mentor engineers, drive collaboration with global teams, and shape the evolution of our engineering culture.

The role requires hands-on development, strong full-stack and SaaS expertise, and a proven ability to influence cross-functional stakeholders while delivering high-scale AI-enabled solutions.

Responsibilities

• Lead agentic transformation and define architecture, guardrails, and patterns for AI agents to automate and scale development.
• Remain hands-on to code, prototype, and architect agent workflows as needed.
• Own security, quality, scale, and performance of Belfast hub products in collaboration with global teams.
• Oversee cloud architectures, designs, and delivery on AWS.
• Influence architectures, designs, and standards for the global product team.
• Drive AI-driven innovation and create roadmaps focused on automation.
• Support talent recruitment, mentoring, and growth for an agent-driven ecosystem.

Skills

Experience in software engineering

Full-stack development

SaaS architecture

Cloud experience

AI agent frameworks

LLMs / prompt engineering

Cross-functional collaboration

Communication skills

Prototyping

Tools

Claude Code

LangChain

Job description

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

Its official: Bazaarvoice is a Great Place to Work in the US , Australia , India , Lithuania, France, Germany and the UK!

The Ideal Candidate

We are looking for a top-notch Principal Software Engineer to join the Bazaarvoice team in Belfast, UK. We are big believers in teamwork, knowledge sharing, and continuous learning.

The ideal candidate is self-motivated, extremely curious, a strong communicator, patient, and highly enthusiastic about driving cross-team collaboration to meet our growth objectives.

Beyond designing and implementing traditional distributed, fault-tolerant systems, you will be a visionary champion leading our agentic transformation. This means you will fundamentally shift our engineering culture and architecture from a paradigm of engineers writing manual code to an advanced model where engineers design, orchestrate, and manage autonomous AI agents.

Requirements and Responsibilities

• Agentic Transformation Leadership: Spearhead the transition from traditional code generation to agentic workflows. Define the architecture, guardrails, and patterns for how engineers build and manage AI agents to automate and scale our development lifecycle.
• Individual Contributor: Remain hands-on and able to code, build prototypes, and architect agent workflows as needed.
• Technical Ownership: Assume technical ownership of the security, quality, scale, and performance of products delivered from our Belfast hub (collaborating closely with our global engineering teams).
• Cloud Architecture: Oversee architectures, designs, and delivery of products built and deployed on AWS.
• Global Influence: Actively influence architectures, designs, and standards for the global product development team.
• Innovation & Roadmaps: Champion innovation and continuous improvements across the engineering organization , identifying and creating technology roadmaps that lean heavily into AI and automation.
• Prototyping: Develop prototypes and proofs-of-concept in support of AI/agentic technology recommendations.
• Talent & Mentorship: Assist in recruiting and hiring top talent per organizational needs , while guiding, mentoring, and evaluating highly capable technical talent to prepare them for an agent-driven ecosystem.

Required Skills

• 15+ years of overall relevant software engineering experience, with 8+ years specifically within world-class product companies.
• Full-Stack Capabilities: 10+ years of strong full-stack software development experience.
• SaaS Architecture: 5+ years of experience architecting, designing, and building high-scale, high-performance SaaS products.
• Cloud Expertise: 5+ years of cloud experience.
• Agentic & AI Vision: Proven understanding of Large Language Models (LLMs), prompt engineering, vector databases, and AI agent frameworks (e.g., Claude Code, LangChain, custom agent orchestration), with a clear vision of how to shift engineering from manual coding to agent management.
• Communication & Collaboration: Strong communication and influencing skills across multiple geographic locations , alongside a proven track record of cross-functional collaboration.

Nice to Haves

• Exposure to Big Data environments – data processing / analytics.
• Experience working within the Ecommerce space.

Why join Bazaarvoice?

Customer is key

We see our own success through our customers' outcomes.

We approach every situation with a customer first mindset.

Transparency & IntegrityBuilds Trust

We believe in the power of authentic feedback because it's in our DNA.

We do the right thing when faced with hard choices.Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity.

We love what we do, and because we're laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo.

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives.

We champion what's best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Want to see our culture in action?

Explore our global Linkedin Life Page, Life at Bazaarvoice to see the bigger picture, or visit our EMEA Life Page to meet our regional teams and see what life is like in our local offices.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Please note: The successful candidate will be required to undergo a basic AccessNI check prior to starting.

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