Principal Content Strategist, Ecommerce

Global Payments Inc.; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Global Payments Inc. is seeking a Principal Content Strategist to guide the Marketing team's content roadmap, shaping how we engage ecommerce brands and merchants worldwide.

You will own content strategy, editorial calendars, webinars, videos, and interactive assets, partnering with Product Marketing, Sales and Success to align with buyer journeys and revenue goals, while exploring AI tools to accelerate storytelling.

Qualifications

• 5+ years in content marketing for a tech company or ecommerce/retail payments
• Strong editorial sense and storytelling ability
• Experience across video, webinars, written and interactive content
• Excellent research, communication and interviewing skills
• Ability to balance data-driven insights with creativity
• Familiarity with revenue marketing basics such as lead scoring and pipeline influence

Responsibilities

• Develop and implement a comprehensive content strategy to drive awareness and trust.
• Plan and produce content formats: video podcasts, webinars, interactive pieces.
• Own and manage editorial calendar aligned with distribution teams.
• Lead bi-weekly newsletters compiling content and customer stories.
• Interview SMEs and incorporate customer voices and data.
• Define content models and schemas for reusable content structures.
• Align content plans with product launches and buyer journeys.
• Measure content performance and iterate based on feedback.

Skills

Content marketing

Strategic thinking

Cross-functional collaboration

Editing & storytelling

Multi-format content

Social media & digital channels

Revenue marketing basics

Tools

Copy.AI

Ceros

Podcasting

Job description

Make your mark at one of the biggest names in payments. We’re looking for a Principal Content Strategist to join our ever evolving Marketing team and help shape the future of global commerce.

What You’ll Own

• Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of ecommerce companies
• Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story
• Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.
• Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts
• Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience
• Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack
• Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.
• Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability
• Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants
• Map all content to the buyer’s journey and align content plans with business goals
• Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences
• Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you’ll take that feedback and help the team refine our topics and messaging.
• Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn’t ‘set-it-and-forget-it’
• Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

What You’ll Bring

• 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)
• Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program
• Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)
• Top-notch research, communication and editing skills with strong instincts for a great story
• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment
• A ‘campaign mindset’ for all content created
• Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)
• Experience working directly with Sales, Product Marketing and Customer Success
• Keen ability to distill complex information down to easily understood and marketable content
• Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages
• Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail
• Ability to work in a fast-paced environment and comfortable acting with evolving information
• A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new

It’s a bonus if you have

• Experience with Copy.AI, interactive content development tools like Ceros and managing a podcast

About The Team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer.