Pricing Strategy Leader – Retention & Growth

RAC; West of England; Hybrid; GBP 90,000 - 150,000; Full time

Job summary

RAC is seeking a Head of Pricing to lead the consumer retention pricing strategy and shape broader pricing capability. This senior role reports to the Director of Pricing & Value and requires influencing executives, managing stakeholders, and driving profitability while minimising churn.

The position is hybrid and offers exposure to Board-level audiences, with responsibility for governance, risk management and pricing excellence across a large member base.

Qualifications

• Significant experience in pricing or value management.
• Experience influencing Executive and Board-level audiences.
• Proven leadership of strategic programmes.
• Strong commercial acumen balancing profitability and customer outcomes.
• Excellent analytical and communication skills to translate insights.

Responsibilities

• Lead and develop the RAC's pricing strategy, with an initial focus on Consumer retention pricing, ensuring it supports business growth, profitability and member retention goals.
• Act as a trusted advisor to senior leaders, providing constructive challenge and commercial insight across pricing and value initiatives.
• Deputise for the Director of Pricing & Value on pricing-related matters.
• Lead key pricing programmes and strategic initiatives that are critical to divisional and Group performance.
• Translate regulatory changes into clear business impacts and action plans, ensuring the RAC remains compliant and commercially effective.
• Build strong relationships with executives, regulators and key business stakeholders, creating alignment around pricing decisions.
• Lead, coach and develop a small team of pricing analysts, creating a high-performing and collaborative culture.
• Drive innovation in pricing capability, helping the RAC remain a market leader in pricing performance, value management and customer retention.
• Ensure robust governance, risk management and compliance processes are embedded in all pricing decisions.

Skills

Pricing strategy

Stakeholder management

Leadership

Commercial acumen

Regulatory awareness

Job description

RAC is seeking a Head of Pricing to lead the consumer retention pricing strategy and shape broader pricing capability. This senior role reports to the Director of Pricing & Value and requires influencing executives, managing stakeholders, and driving profitability while minimising churn.

The position is hybrid and offers exposure to Board-level audiences, with responsibility for governance, risk management and pricing excellence across a large member base.