Prevention Marketing Manager: Life-Saving Campaigns

Royal National Lifeboat Ins titution (RNLI); England; On-site; GBP 45,000 - 58,000; Full time

Job summary

RNLI is seeking a Marketing Manager within the Prevention Marketing Team to grow life-saving campaigns and drive safer behaviour around the water, supporting the RNLI's goal of saving lives through prevention.

You will work across the Brand and New Audiences team, developing integrated campaigns using audience insights, coordinating with internal teams and external partners, and measuring impact to ensure campaigns remain insight-led and effective.

Qualifications

• Experience delivering integrated marketing campaigns and using audience insight to shape activity.

Responsibilities

• Develop and deliver campaigns that reach at-risk audiences with life-saving water safety messages.
• Work across Fundraising, Marketing and Media, Water Safety, regional teams and external partners.
• Take campaigns from brief through to evaluation, ensuring they remain insight-led and effective.

Skills

Marketing

Project management

Campaign management

Stakeholder management

Audience insights

Job description

RNLI is seeking a Marketing Manager within the Prevention Marketing Team to grow life-saving campaigns and drive safer behaviour around the water, supporting the RNLI's goal of saving lives through prevention.

You will work across the Brand and New Audiences team, developing integrated campaigns using audience insights, coordinating with internal teams and external partners, and measuring impact to ensure campaigns remain insight-led and effective.