Marketing Manager (Prevention)

RNLI; Poole; On-site; GBP 45,000 - 65,000; Full time

Job summary

RNLI’s Prevention Marketing Team is seeking a Marketing Manager to grow the impact of our prevention campaigns, including Float to Live. You will deliver integrated marketing activity, using audience insight to shape the work and measure success, collaborating with Fundraising, Marketing and Media, Water Safety, regional teams and external partners.

You will take campaigns from brief through evaluation, manage multiple priorities and stakeholders, and build strong relationships across the

Qualifications

• Experience delivering integrated marketing campaigns.
• Ability to use audience insight to shape activity.
• Experience managing multiple priorities and stakeholders.
• Experience taking campaigns from brief through evaluation.

Responsibilities

• Develop and deliver prevention marketing campaigns.
• Collaborate with Fundraising, Marketing and Media, Water Safety, regional teams and external partners.
• Take campaigns from brief through to evaluation and reporting on impact.
• Build strong relationships across the organisation and with external partners.

Skills

Campaign management

Audience insights

Integrated marketing

Stakeholder management

Collaboration

Job description

An exciting opportunity has become available within the RNLI's new Prevention Marketing Team, part of the Brand and New Audiences team. Reporting to the Senior Marketing Manager (Prevention), you'll help deliver marketing activity that encourages safer behaviour around the water and supports the RNLI's goal of saving lives through prevention.

We're looking for a Marketing Manager to help grow the impact of our prevention marketing programmes, including Float to Live, our flagship drowning prevention campaign. Working closely with colleagues across Fundraising, Marketing and Media (FMM), Water Safety, regional teams and external partners, you'll develop and deliver campaigns that reach those most at risk with life‑saving water safety messages.

You'll have experience delivering integrated marketing campaigns, using audience insight to shape activity and measure success. Comfortable managing multiple priorities and stakeholders, you'll build strong relationships across the organisation and help ensure prevention activity delivers impact.

Working with internal specialists and external agencies, you'll take campaigns from brief through to evaluation, ensuring they remain insight‑led, audience‑focused and effective.

We're looking for someone with strong marketing and project management skills, a collaborative approach, and a passion for driving positive behaviour change. Experience in prevention, public safety, behaviour change or other purpose‑led marketing would be an advantage.

This is a chance to help more people understand and adopt life‑saving water safety behaviours through impactful prevention marketing.