Premium Wellness Commercial Lead for Membership Growth

Greenhouse Software, Inc.; Northampton; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Annual leave 33 days

Virgin Active membership

Discounts across Virgin group

Salary Finance

Mental health support

Corporate lettings support

ePoints discounts

Job summary

Virgin Active in the United Kingdom is seeking a Commercial Manager to lead the Acquisition team. You will drive membership growth and profitability through a premium, customer-focused sales strategy and inspire a high performing team.

This role emphasizes data-driven insights, CRM accuracy, and a refined member journey from enquiry to retention. You will coach for high-quality conversations, monitor KPIs, and model exceptional standards across duty shifts, with a focus on premium service and

Qualifications

• Proven experience leading a high performing commercial or sales team.
• Strong commercial acumen with the ability to interpret financial results.
• Excellent people management and organisational skills.
• Passion for hospitality and customer experience with service excellence.
• Excellent communication and interpersonal skills.

Responsibilities

• Hold total accountability for the club’s commercial results, including membership revenue and sales mix.
• Drive corporate sales pipeline activity, partnerships, and lead conversion.
• Deliver weekly and monthly commercial planning and modelling.
• Shift the team to a premium, value-driven selling model with compelling value propositions.
• Coach the team to deliver high-quality, emotionally resonant conversations.
• Ensure CRM accuracy and data-led prioritisation to improve conversion.
• Lead onboarding and 90-day graduation moments for new members.
• Set KPIs, conduct one-to-ones, and identify future talent.

Skills

Lead a high performing commercial or销售

Commercial acumen

People management

Customer experience

Communication skills

Flexibility schedule

Job description

Virgin Active in the United Kingdom is seeking a Commercial Manager to lead the Acquisition team. You will drive membership growth and profitability through a premium, customer-focused sales strategy and inspire a high performing team.

This role emphasizes data-driven insights, CRM accuracy, and a refined member journey from enquiry to retention. You will coach for high-quality conversations, monitor KPIs, and model exceptional standards across duty shifts, with a focus on premium service and