Premium Brand Strategy Lead - Europe & EMEAA

IHG; Clewer Village; Hybrid; GBP 90,000 - 135,000; Full time

Job summary

IHG in Windsor with hybrid working is seeking an experienced brand professional to shape and deliver premium brand strategies across Europe and the EMEAA region. This is a strategic, high-visibility role spanning the existing estate and future pipeline, with opportunities to develop premium segment and brand solutions across Europe and EMEAA.

You will use market, guest, owner and performance insight to identify opportunities to strengthen brands, improve hotel performance and unlock growth, then

Qualifications

• Strong experience in brand management, strategy or marketing.
• Experience across estate, network or multi-market portfolio.
• Hospitality experience preferred, but other sectors considered.

Responsibilities

• Shape premium segment and individual brand strategies for Europe and EMEAA, identifying opportunities to strengthen propositions, improve performance and unlock growth.
• Optimise the performance and brand health of the European estate, using insight and data to diagnose opportunities and develop focused improvement plans with regional and hotel teams.
• Support growth in priority markets, developing compelling brand and owner propositions and helping create a strong, sustainable pipeline.
• Help bring new hotels and conversions to life, partnering with Development, Design, Hotel Lifecycle and Growth, Operations and owners, with particular focus on landmark and brand-defining openings.
• Lead high-impact brand and guest experience projects from strategy to implementation, spanning areas such as stay propositions, design, food and beverage, service and commercial activation.
• Influence senior leaders, owners and cross-functional partners, building alignment around strategic choices and translating brand strategy into distinctive hotel experiences.

Job description

IHG in Windsor with hybrid working is seeking an experienced brand professional to shape and deliver premium brand strategies across Europe and the EMEAA region. This is a strategic, high-visibility role spanning the existing estate and future pipeline, with opportunities to develop premium segment and brand solutions across Europe and EMEAA.

You will use market, guest, owner and performance insight to identify opportunities to strengthen brands, improve hotel performance and unlock growth, then