Premium Brand Strategy & Growth Leader – Europe

Intercontinental Hotels Group; Windsor; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Intercontinental Hotels Group seeks an experienced brand professional to shape and deliver premium brand strategies across Europe and the EMEAA region. Based in Windsor with hybrid working and some travel across Europe, you will use market, guest and performance insights to identify opportunities to strengthen propositions and unlock growth.

You will lead cross-functional initiatives spanning stay propositions, design, F&B and commercial activation, influencing senior leaders and owners to

Qualifications

• Strong experience in brand management, strategy or marketing.
• Hospitality experience preferred, but relevant experience from retail, travel or consumer services could fit.
• Confident in influencing senior stakeholders.
• Able to move from portfolio thinking to hotel-level realities.

Responsibilities

• Shape premium brand strategies for Europe and EMEAA and identify growth opportunities.
• Optimise brand health and performance using market and performance insights.
• Lead high-impact brand and guest experience projects from strategy to implementation.
• Collaborate with Development, Design, Hotel Lifecycle and Growth, Operations and owners.

Skills

Brand management

Strategy

Marketing

Stakeholder management

Cross-functional leadership

Job description

Intercontinental Hotels Group seeks an experienced brand professional to shape and deliver premium brand strategies across Europe and the EMEAA region. Based in Windsor with hybrid working and some travel across Europe, you will use market, guest and performance insights to identify opportunities to strengthen propositions and unlock growth.

You will lead cross-functional initiatives spanning stay propositions, design, F&B and commercial activation, influencing senior leaders and owners to