Premium Brand Strategy Lead, Europe & EMEAA

IHG Hotels & Resorts; Windsor; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

IHG Hotels & Resorts seeks an experienced brand professional to shape and deliver the next chapter of our premium brands across Europe. This strategic, high-visibility role spans the existing estate and future pipeline, with opportunities to develop premium brand solutions across Europe and EMEAA.

You will use market, guest, owner and performance insight to identify opportunities to strengthen brands, improve hotel performance and unlock growth, then work across the business to turn those

Qualifications

• Strong experience in brand management, strategy or marketing across multi-market estates.
• Ability to turn market, guest and performance insight into actionable plans.
• Experience leading complex, cross-functional projects across multiple markets.
• Confidence influencing senior stakeholders, owners or investors.

Responsibilities

• Shape premium segment and brand strategies for Europe and EMEAA to strengthen propositions and unlock growth.
• Diagnose opportunities using insights and develop improvement plans with regional and hotel teams.
• Support growth in priority markets with compelling brand and owner propositions for a strong pipeline.
• Lead brand and guest experience projects from strategy to implementation across stay propositions, design, F&B, service and commercial activation.
• Translate brand strategy into distinctive hotel experiences and align with senior leaders and owners.

Skills

Brand strategy

Analytical thinking

Cross-functional leadership

Influencing stakeholders

Brand & guest experience

Job description

IHG Hotels & Resorts seeks an experienced brand professional to shape and deliver the next chapter of our premium brands across Europe. This strategic, high-visibility role spans the existing estate and future pipeline, with opportunities to develop premium brand solutions across Europe and EMEAA.

You will use market, guest, owner and performance insight to identify opportunities to strengthen brands, improve hotel performance and unlock growth, then work across the business to turn those