PR & Social Media Manager

Warner Hotels; Hemel Hempstead; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Annual leave purchase scheme

Cycle to Work Scheme

20% discount at Warner breaks

Job summary

Warner Hotels is seeking a PR & Social Media Manager to lead organic social media and communications, developing engaging, story-led content and managing our PR agency, creator programme and influencer partnerships. The role sits with the Head of Brand & Communications and focuses on growing brand awareness and commercial performance.

You will steer integrated campaigns, oversee high-quality content across channels, and collaborate with internal teams and external partners to deliver impactful

Qualifications

• Significant experience managing social media and PR for a consumer brand.
• Experience managing agencies, creators and ambassadors.
• Strong stakeholder management and project leadership skills.
• Excellent copywriting with good editorial judgement.
• Experience planning and delivering integrated campaigns, ideally in hospitality, travel, leisure or lifestyle.

Responsibilities

• Implement Warner's social media and communications strategy across channels.
• Manage annual editorial and content calendar.
• Identify stories and opportunities to support business priorities.
• Ensure social media and PR activity integrate with wider campaigns.
• Oversee ambassador and creator partnerships and influencer programmes.
• Coordinate events, media previews and influencer experiences.

Skills

Social media management

PR management

Agency management

Creator partnerships

Stakeholder management

Copywriting

Editorial judgement

Integrated campaigns

Job description

The UK’s leading provider of adult short break experiences, Warner Hotels is a collection of unique properties in great locations across the UK. All short breaks at a Warner Hotel include breakfast, dinner and specified entertainment and activities, ensuring guests make the most of their time away. Situated in stunning locations nationwide including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel offers its own personal character that makes every Warner Hotels stay unique.

As PR & Social Media Manager you will manage Warner Hotels' organic social media and communications activity, helping to bring our stories to life in engaging, creative and impactful ways. You'll uncover compelling stories that strengthen Warner's reputation, grow brand awareness and support commercial performance.

Working alongside the Head of Brand & Communications, you will implement Warner's social media and communications strategy, manage our PR agency and creator programme, and identify opportunities to generate earned attention across the brand. You'll manage integrated communications plans, oversee PR agency relationships and ensure every campaign is supported by high-quality social content and PR activation.

Key Responsibilities

Strategy & Planning

• Implement Warner Hotels' organic social media and communications strategy.
• Manage & deliver the annual editorial and content calendar.
• Identify stories and opportunities that support business priorities.
• Ensure social media and PR activity is fully integrated into wider marketing campaigns.

Social Media

• Manage Warner Hotels' organic social media channels across all key platforms.
• Deliver audience growth, engagement and brand consideration through compelling content.
• Identify platform trends and emerging opportunities.
• Provide creative guidance for channel-first content.

Public Relations

• Manage Warner's consumer PR programme and support corporate and crisis communications where required.
• Manage Warner's PR agency and ensure delivery against agreed objectives.
• Identify proactive media opportunities and campaigns.
• Support reputation management through effective communications planning.

Ambassadors & Creators

• Manage Warner Hotels' ambassador programme.
• Identify and oversee creator and influencer partnerships.
• Ensure partnerships deliver agreed objectives and measurable business value.
• Work closely with talent, agents and internal stakeholders

Events & Experiences

• Manage communications activity for Warner launch events, media previews and influencer experiences.
• Maximise content, PR and creator opportunities across all events.
• Work with internal teams and external partners to ensure successful event delivery.

Our Social Media and PR Manager will need to have significant experience managing social media and PR for a relevant consumer brand, with an excellent understanding of content-led marketing and storytelling. You'll need to have experience in managing agencies, creators and ambassadors. You'll also need to have great stakeholder management and project leadership skills and excellent copywriting skill with good editorial judgement. It would be great if you had experience planning and delivering integrated campaigns, ideally within hospitality, travel, leisure or lifestyle experiences.

Success Measures

• Growth in organic reach and engagement.
• Increased earned media coverage.
• Successful ambassador and creator partnerships.
• Delivery of integrated social and PR campaigns.
• High-quality editorial planning and execution.
• Positive contribution to Warner's brand awareness and reputation.

Why Join Us?

This is an opportunity to help shape the future of one of the UK's best-loved leisure brands. You'll have the freedom to test new ideas, work across a wide variety of content and experiences, and play a key role in helping more people discover the joy of Warner Hotels.

• 25 Days annual leave + an annual leave purchase scheme
• Fantastic opportunities for ongoingcareer development through externally recognised qualifications
• Cycle to Work Scheme
• 20% discount at breaks at Warner, Butlins & Haven + additional discounts during your stays for you and your family
• Help @ Hand from Unum - including virtual GP, Physiotherapy support, Mental Health sessions
• Life Assurance
• Free Car Parking onsite
• Family Friendly policies
• Refer a friend scheme
• Aslan: Our Reward & recognition portal includes access to a financial wellbeing platform
• Access to a discounts platform including a points based discount plan to increase your retail discounts
• Access your wages on demand through Aslan
• Employee Assistance Programme
• L&G Care Concierge
• Glow Getters and Long Service Awards

Inclusion Statement

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at: [e-mail]

Please note: Unsolicited CV’s from agencies will not be considered