PR Senior Account Executive

Lesniak Swann; Stoke-on-Trent; On-site; GBP 28,000 - 33,000; Full time

Job summary

Lesniak Swann is seeking a PR Senior Account Executive in Stoke-on-Trent to manage client relationships and lead strategic PR execution for B2B audiences.

You will develop media relations, content, and campaigns, ensuring timely delivery and budget adherence while analyzing performance and driving improvements.

Qualifications

• Understanding of the B2B sector, especially construction, engineering and professional services.
• Ability to develop and implement strategic PR plans aligned with business objectives.
• Excellent written and verbal communication for client interactions, pitching and content creation.
• Knowledge of media tools and building media contact networks.
• Ability to brief and edit external or internal copywriters.
• Ability to track metrics, analyse data, and provide data-led recommendations.
• Strong rapport-building, time management to meet tight deadlines, proactive attitude.

Responsibilities

• Client relationship management: Serve as a key point of contact, provide regular updates, and build strong, trusted relationships with B2B clients.
• PR strategy and execution: Contribute to and execute PR campaign plans aligned with client business goals and target audiences.
• Media relations: Develop pitch ideas, build and maintain media lists, draft and execute pitches to relevant B2B trade publications, and foster strong journalist relationships.
• Content creation & management: Support the creation of press releases, articles, blog posts, social media content, award entries, and speaker submissions for clients.
• Campaign management: Manage the day-to-day execution of PR and comms plans, ensuring all activities are delivered on time and within budget.
• Reporting & analysis: Track key performance indicators (KPIs), monitor media coverage, and create comprehensive reports on campaign success and results.
• New business support: Contribute to pitching for new business opportunities and identify upsell opportunities within existing accounts.

Skills

B2B sector knowledge

Strategic PR planning

Media relations

Content creation

Relationship management

Data analysis & reporting

Job description

Job title: PR Senior Account Executive

Location: Stoke

Type of role: Full time

Salary: £28k-£33k dependent on experience

Job overview

As we continue to expand our PR and media relations service, we’re looking for a PR Senior Account Executive (SAE) to join the team. The role involves client management, strategic PR execution, and media relations, including pitching and content creation for business audiences. If you’ve got two to three years’ experience working in-house or agency side and are looking to take the next step in your career in PR and media relations.

Key responsibilities

• Client relationship management: Serve as a key point of contact, provide regular updates, and build strong, trusted relationships with B2B clients.
• PR strategy and execution: Contribute to and execute PR campaign plans aligned with client business goals and target audiences.
• Media relations: Develop pitch ideas, build and maintain media lists, draft and execute pitches to relevant B2B trade publications, and foster strong journalist relationships.
• Content creation & management: Support the creation of press releases, articles, blog posts, social media content, award entries, and speaker submissions for clients.
• Campaign management: Manage the day-to-day execution of PR and comms plans, ensuring all activities are delivered on time and within budget.
• Reporting & analysis: Track key performance indicators (KPIs), monitor media coverage, and create comprehensive reports on campaign success and results.
• New business support: Contribute to pitching for new business opportunities and identify upsell opportunities within existing accounts.

Required skills & experience

• A strong understanding of the B2B sector, especially construction, engineering and professional services.
• The ability to develop and implement strategic PR plans that align with business objectives.
• Excellent written and verbal communication skills for client interactions, pitching, and content creation.
• A solid understanding of media tools and experience building and maintaining media contact networks.
• Proficiency in writing various forms of content and ability to brief and edit external or internal copywriters.
• Ability to track metrics, analyse data, and provide data-led recommendations for improvement.
• Strong rapport-building skills, excellent time management to meet tight deadlines, and a proactive, confident attitude.

As a B Corp certified business, we believe that a diverse, equitable and inclusive team makes us stronger. We welcome applications from all backgrounds and are committed to creating a recruitment process that works for everyone. Please let us know if you need any adjustments.