PR Senior Account Executive

Lesniak Swann Ltd; Stoke-on-Trent; Remote; GBP 28,000 - 33,000; Full time

Job summary

Lesniakswann in Stoke is seeking a PR Senior Account Executive to manage client relationships, lead PR strategy and execute media relations for B2B audiences. Two to three years' agency or in-house experience is preferred, with a focus on business audiences and content creation.

The role involves pitching, campaign management, reporting, and opportunities to contribute to new business, with a salary of £28k-£33k dependent on experience.

Qualifications

• Understanding of the B2B sector (construction, engineering, professional services).
• Ability to develop and implement strategic PR plans aligning with business objectives.
• Excellent written and verbal communication for client interactions and pitches.
• Solid understanding of media tools and building media contact networks.
• Proven ability to write various content and brief/edit copywriters.
• Ability to track metrics, analyse data, and provide data-led recommendations.
• Strong relationship-building, time management, and proactive attitude.

Responsibilities

• Client relationship management and regular updates with B2B clients.
• Develop and execute PR campaigns aligned with client goals.
• Develop and maintain media lists and pitch to trade publications.
• Create press releases, articles, blog posts, social content, award entries, and speaker submissions.
• Manage day-to-day PR and comms campaigns within budgets and timelines.
• Track KPIs, monitor coverage, and produce campaign performance reports.
• Assist in pitching for new business and upsell opportunities.

Skills

B2B PR

PR strategy

Communication

Media relations

Content writing

Analytics

Time management

Tools

Media databases

Job description

Job title: PR Senior Account Executive
Location: Stoke
Type of role: Full time
Salary: £28k-£33k dependent on experience

Job overview

As we continue to expand our PR and media relations service, we’re looking for a PR Senior Account Executive (SAE) to join the team. The role involves client management, strategic PR execution, and media relations, including pitching and content creation for business audiences. If you’ve got two to three years’ experience working in-house or agency side and are looking to take the next step in your career in PR and media relations,

Key responsibilities

• Client relationship management: Serve as a key point of contact, provide regular updates, and build strong, trusted relationships with B2B clients.
• PR strategy and execution: Contribute to and execute PR campaign plans aligned with client business goals and target audiences.
• Media relations: Develop pitch ideas, build and maintain media lists, draft and execute pitches to relevant B2B trade publications, and foster strong journalist relationships.
• Content creation & management: Support the creation of press releases, articles, blog posts, social media content, award entries, and speaker submissions for clients.
• Campaign management: Manage the day‑to‑day execution of PR and comms plans, ensuring all activities are delivered on time and within budget.
• Reporting & analysis: Track key performance indicators (KPIs), monitor media coverage, and create comprehensive reports on campaign success and results.
• New business support: Contribute to pitching for new business opportunities and identify upsell opportunities within existing accounts.

Required skills & experience

• A strong understanding of the B2B sector, especially construction, engineering and professional services.
• The ability to develop and implement strategic PR plans that align with business objectives.
• Excellent written and verbal communication skills for client interactions, pitching, and content creation.
• A solid understanding of media tools and experience building and maintaining media contact networks.
• Proficiency in writing various forms of content and ability to brief and edit external or internal copywriters.
• Ability to track metrics, analyse data, and provide data‑led recommendations for improvement.
• Strong rapport‑building skills, excellent time management to meet tight deadlines, and a proactive, confident attitude.

As a B Corp certified business, we believe that a diverse, equitable and inclusive team makes us stronger. We welcome applications from all backgrounds and are committed to creating a recruitment process that works for everyone. Please let us know if you need any adjustments.