PR Officer

Cowshed; Cardiff; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Real Living Wage

Disability Confident Employer

Autism Aware Business

Diversity initiative

Job summary

Cowshed is seeking an ambitious PR Officer to join our Cardiff team. You will help deliver campaigns that spark conversations across public, private and not-for-profit sectors, turning briefs into compelling stories and securing media coverage. The role emphasises news judgment, strong writing, and collaborative working with creative, digital and social teams.

Welsh language skills are desirable. You’ll be part of a team that values diversity, inclusion and high‑quality work, with a genuine

Qualifications

• Experience in PR or communications and strong writing ability.
• Ability to turn briefs into strong stories and generate fresh ideas.
• Ability to move quickly when opportunities arise.
• Willingness to work across multiple teams and campaigns.
• Welsh language skills are desirable but not essential.

Responsibilities

• Keep up with the news, trends and conversations for clients.
• Find stories and pitch fresh PR angles from briefs.
• Write press releases, pitches, case studies and talking points with accuracy and creativity.
• Build relationships with journalists, editors, influencers and stakeholders.
• Identify reactive opportunities in the news and move quickly to leverage them.
• Support media interviews, events, shoots and coverage from idea to publication.
• Develop and deliver PR strategies and campaigns with cross-functional teams.
• Contribute to campaign evaluation and glean insights and learnings.

Skills

News sense

Written communication

Verbal communication

Relationship building

Creativity

Organisation

Tools

Canva

Adobe

Job description

• Location: Cardiff - minimum 2 days a week in the office
• Closing Date: 05/10/2026

The role

We’re looking for an ambitious, curious and creative PR Officer to join our team and help us deliver campaigns that get people talking.

You’ll work with brilliant clients across the public, private and not-for-profit sectors, helping us find the stories that matter, get them in front of the right people and make an impact.

News first is a big deal at Cowshed. We’re looking for someone who lives and breathes the news agenda, spots a story at 100 paces and isn’t afraid to pick up the phone to a journalist.

You’ll have experience in PR or communications and be a brilliant writer and communicator, with the ability to turn a brief into a strong story, develop fresh PR ideas and move quickly when opportunities arise.

You’ll work collaboratively across campaign, creative, digital and social teams, while taking ownership of your work and bringing ideas to the table.

Excellent Welsh language verbal and writing skills are desirable, but not essential.

If you know your way around Canva or Adobe, have basic social/content editing skills or experience using PR evaluation tools, even better.

In return, you’ll get to work with some remarkable people on campaigns for causes we believe in, alongside brilliant clients and colleagues.

Cowshed is a Real Living Wage employer, a Disability Confident Employer, and an Autism Aware Business. We strive to be culturally competent in all aspects of our work and work environment and are proud to be participating in Diverse Cymru’s cultural competency scheme. We actively encourage candidates from under-represented and diverse backgrounds to apply.

The Day to Day

Keeping up with the news, social trends and conversations that matter to our clients and audiences.

Finding the story in a brief and coming up with fresh PR ideas and angles.

Writing accurate, creative and standout press releases, pitches, case studies, talking points and other content.

Building relationships with journalists, editors, influencers and stakeholders.

Identifying reactive opportunities across the news and social agenda and moving quickly when they arise.

Supporting media interviews, briefings, events, photo and video shoots and other media moments from initial idea through to coverage.

Supporting the development and delivery of PR strategies and campaign ideas.

Working collaboratively with campaign, creative, digital and social teams.

Contributing to campaign evaluation and identifying insights and learning.

Supporting Cowshed’s own media relations and profile-building activity.

Manage multiple projects, deadlines and competing priorities while maintaining attention to detail.

Key Responsibilities

Deliver high-quality PR activity for Cowshed clients across a range of sectors.

Identify and develop proactive and reactive media opportunities.

Build and maintain relationships with journalists, editors, influencers and relevant stakeholders.

Develop compelling story angles and PR ideas from client briefs.

Produce accurate, engaging and audience-focused communications materials.

Contribute to PR strategies, campaign planning and evaluation.

Core Skills

Excellent written and verbal communication skills.

Strong copywriting skills, with the ability to write accurate, creative and engaging content for different audiences.

Experience in PR, communications, journalism or a related field.

Ability to find the story in a brief and develop fresh PR ideas and angles.

Good understanding of the news agenda and what makes a story newsworthy.

Ability to build relationships with journalists, editors, influencers and stakeholders.

Ability to identify and act on reactive opportunities quickly.

Strong organisation skills, with the ability to manage multiple projects and deadlines.

Ability to work collaboratively across different teams and specialisms.

Excellent attention to detail and a commitment to high-quality work.

Personal Attitude

You will care about creating a positive impact on society.

You will be self-motivated, dedicated, and curious.

You’ll take responsibility for getting the job done for your clients.

You’ll contribute to our inclusive work culture.

You’ll regularly contribute to meetings.

You’ll enjoy creative problem solving to generate ideas for your clients and Cowshed.

You’ll be honest and expected to be treated professionally and with respect, treating others in the same way.

You’ll also be:

Not afraid to put ideas forward.

An active and supportive member of the team.

Passionate about diversity and inclusion.

Comfortable taking ownership of your workload.

Enthusiastic about doing things a little differently.