PR & Marketing Campaign Executive (EU)

POP MART; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the designer toy culture seeks a proactive PR & Marketing Campaign Executive. In this role, you will oversee media relations, build influencer partnerships, and lead marketing campaigns across the EU, fostering brand growth through innovative strategies. Experience in PR within retail or lifestyle environments is essential.

Benefits

Selected POP MART toys as monthly gifts

Structured bonus scheme based on performance

Comprehensive training and development programs

Regular team social events

Paid rest breaks

Qualifications

• Experience with PR and influencer marketing strategies.
• Minimum 2 years of experience ideally in a retail, lifestyle, or FMCG environment.
• Fluent in English with excellent communication and presentation skills.

Responsibilities

• Build and maintain relationships with journalists and media outlets.
• Identify and build relationships with relevant influencers.
• Support with writing press releases and media pitches.

Skills

Communication

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing or related field

Job description

PR & Marketing Campaign Executive (EU)

Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a boutique-sized company with a young and multicultural team where you can expect to:

• Gain valuable professional experience covering the entire retail life cycle
• Have the opportunity to work with people from different countries and cultures in a collaborative environment
• Receive structured customer service, retail operations, and product training
• Be proactively involved in the company’s growth

Benefits

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events
• Paid rest breaks

The Role and Candidate

We are looking for a proactive and strategic PR & Campaign Marketing Executive to lead and execute regional campaigns across the EU. You will work at the intersection of brand, media, and customer engagement, building awareness and driving growth through storytelling and marketing initiatives. This role requires a blend of creative thinking, executional excellence, and cross-market sensitivity.

Responsibilities:

Media Relations:

• Build and maintain relationships with journalists, editors, and media outlets.
• Pitch press releases, news stories, and feature ideas to secure media coverage.
• Clients’ preparation for media interviews.
• Monitor media coverage and track key metrics.

Influencer Marketing:

• Identify and build relationships with relevant influencers.
• Develop and execute influencer campaigns that align with brand goals.
• Work alongside POP MART legal department to create influencer contracts, oversee influencer content creation, and track campaign performance.
• Provide regular reports and collate on behalf of other EU markets.

Content Creation and Strategy:

• Support with writing and distributing press releases, media kits, and product pitches.
• Develop influencer briefs and content guidelines.
• Analyse data to identify unique angles for PR and influencer campaigns.

Collaboration:

• Work closely with the wider marketing team, third party PR agency, and other relevant teams.
• Provide feedback on key social trends and industry development.

Other Responsibilities:

• Participate in PR and marketing meetings for EU markets.
• Support the PR/Marketing department with online and offline marketing activities.
• Monitor competitor activity and seek out new opportunities.
• Support with EU store openings, campaigns and events.

Skills and Qualifications:

• Strong writing and communication skills.
• Experience with PR and influencer marketing strategies.
• Knowledge of media platforms and social media channels.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical skills and ability to track and report on campaign performance.
• Bachelor’s degree in Marketing, or a related field

• Fluent in English with excellent communication and presentation skills

• Minimum 2 years of experience ideally in a retail, lifestyle, or FMCG environment

Desirable but Not Essential:

• Experience working with brands in the fashion, collectibles, or entertainment sectors

• Additional European language skills (e.g. German, French, Italian, Spanish)

Your Application:

If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to [e-mail].