Senior Brand Lead

Zachary Daniels Recruitment; Manchester; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Birthday off

Product discount

£500 annual giftcard

Free parking

Progression growth

Job summary

Zachary Daniels Recruitment partners with a fast-growing fashion brand to recruit a Senior Brand Lead. The role focuses on owning brand strategy, driving organic growth and creating campaigns across consumer touchpoints.

You will work closely with founders in a collaborative, entrepreneurial environment, shaping the brand for the next growth phase and expanding its presence in the UK and internationally with a strong creative vision.

Qualifications

• Experience in a Senior Brand Manager / Brand Lead role.
• Proven track record of growing brand awareness and organic demand.
• Strong experience across PR, influencer marketing and partnerships.
• Experience delivering large-scale brand campaigns including OOH.

Responsibilities

• Own and develop the overall brand strategy and identity.
• Develop creative, culturally relevant campaigns to grow awareness.
• Identify partnership and activation opportunities.
• Lead integrated brand campaigns from concept to execution.
• Oversee OOH campaigns and ensure alignment with brand strategy.
• Lead influencer campaigns and manage gifting and collaborations.
• Provide direction and structure across the team and optimize processes.
• Collaborate with the Art Director on campaigns.
• Grow organic traffic and long-term brand growth.

Skills

Brand strategy

Campaign development

PR & influencer marketing

OOH campaigns

Creative direction

Partnerships & collaborations

Job description

Senior Brand Lead - Fast-growing fashion brand

• Salary - DOE
• Location - Manchester
• Birthday off!
• Product discount
• £500 annual giftcard
• Free parking
• Progression growth

Zachary Daniels are partnered with a fast-growing, digitally native womenswear brand known for its elevated aesthetic, trend-led collections, and strong social-first identity. Built around in-house design and a highly engaged online community, the brand has quickly established itself within the contemporary fashion space by blending premium-inspired styling with accessible price points.

The Role:

We are looking for an ambitious, creatively led Senior Brand Manager / Head of Brand to take ownership of the brand and help drive its next stage of growth.

This is a broad, high-impact role for someone who combines strong brand strategy with an exceptional creative eye. You will be responsible for growing brand awareness, relevance and organic demand, developing exciting creative campaigns and ensuring the brand has a consistent and compelling presence across every consumer touchpoint.

Key Responsibilities:

• Own and develop the overall brand strategy, positioning and identity, ensuring the brand continues to evolve and stand out within a competitive market.
• Develop and execute creative, culturally relevant ideas that increase brand awareness, consideration and organic demand.
• Identify new opportunities to grow the brand through partnerships, activations, collaborations, PR, influencer and experiential activity.
• Drive organic traffic and brand growth, with a strong focus on building long-term awareness rather than relying solely on paid acquisition.
• Bring a strong creative eye and point of view, challenging briefs and pushing the brand creatively.
• Work closely with the Art Director to develop concepts, campaigns and creative direction.
• Lead the development of integrated brand campaigns from initial idea through to execution.
• Develop and oversee OOH campaigns, ensuring creative is distinctive, relevant and aligned with the wider brand strategy.
• Own and develop the brand's PR and influencer strategy, building strong relationships with relevant talent, media and cultural partners.
• Lead influencer campaigns, gifting, partnerships and collaborations that authentically build brand awareness and credibility.
• Provide clear direction, prioritisation and structure across the team.
• Help establish and evolve the marketing team's structure, processes and ways of working as the business grows.
• Manage marketing team & plan the marketing calendar.

About You:

• Experience in a Senior Brand Manager, Brand Lead, Head of Brand, Brand Director or similar role.
• Strong experience developing and executing brand strategies and integrated campaigns.
• A proven track record of growing brand awareness and organic demand.
• Strong experience across PR, influencer marketing, social and brand partnerships.
• Experience delivering OOH and larger-scale brand campaigns.
• An excellent creative eye with the confidence to challenge, develop and champion creative ideas.

Why Apply:

• Join a fast-growing, digitally native fashion brand with strong momentum
• Opportunity to step into a leadership role at a key stage of scale and evolution
• Work closely with founders in a highly collaborative, entrepreneurial environment
• High level of ownership and autonomy-ability to make a real impact quickly
• Be part of a brand where creativity and innovation are genuinely valued
• Play a key role in shaping the next phase of growth across UK and international markets
• Work with a highly engaged customer community and culturally relevant product