PR Executive - 12M FTC

Rail Delivery Group; Greater London; On-site; GBP 34,000 - 44,000; Full time

Benefits offered by this job

Discount on rail travel

30 days annual leave

Personal Development Days

Season ticket loan

Pension scheme

Private medical insurance

Flexible benefits portal

Job summary

Rail Delivery Group is seeking a proactive PR Executive to support consumer PR activity, media relations and press office tasks. You will help plan and evaluate campaigns that raise awareness for Railcard and rail travel, building strong media relationships and delivering compelling content.

The role involves developing annual PR plans, managing enquiries, writing releases, and reporting on campaign performance. A proven track record in consumer PR and a passion for communications are essential.

Qualifications

• Experience in consumer PR, delivering PR campaigns and media relations.
• Strong written and verbal communication; ability to create compelling content for diverse audiences.
• Experience drafting press releases, media pitches, briefing documents, Q&A and other PR materials.
• Experience building relationships with journalists and media contacts with an existing network.
• Strong understanding of the media landscape and ability to identify trends and opportunities.
• Experience monitoring and evaluating media coverage and producing reports against KPIs.
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• Proactive, solutions-focused, with initiative to improve results and drive impact.
• Customer-focused with a genuine interest in PR and consumer marketing.

Responsibilities

• Support the Consumer PR Manager to develop and deliver annual consumer PR plans for rail industry campaigns.
• Deliver always-on press office activity and support the planning and execution of campaigns.
• Develop media relationships and pitch stories to journalists to secure coverage across print, broadcast and online.
• Research and write press releases, media pitches, briefing documents, Q&A and other campaign content.
• Monitor the media landscape to identify trends and opportunities and track coverage for reputational issues.
• Capture and evaluate press coverage, producing monthly reporting against KPIs for awareness and commercial targets.
• Support management of media enquiries and interview requests with timely responses.
• Collaborate with agencies and internal teams to align PR activity with wider marketing objectives.

Skills

Consumer PR

Media relations

Press office

Content writing

Campaign planning

Relationship building

Analytics & reporting

Tools

Media monitoring tools

Job description

Closing Date for Applications

20th August 2026

Salary Range

£33,652 - £43,978

What is the purpose of this job?

We're looking for a creative, proactive and organised PR Executive to support the delivery of consumer PR activity for Rail Delivery Group. Working closely with the Consumer PR Manager and wider PR and Marketing team, you'll help plan, deliver and evaluate PR campaigns and press office activity that support National Rail, Railcard and the rail industry’s national marketing objectives.

You’ll develop compelling PR content, build relationships with media contacts, support proactive and reactive PR activity, manage media enquiries, and monitor coverage, industry trends and potential reputational issues. You’ll also track and report on campaign performance, using insights to help optimise activity and demonstrate results.

Working collaboratively with colleagues and agency partners, you’ll help deliver integrated campaigns that increase the mental availability and consideration of rail travel, inspire more people to choose the train, enhance the reputation of the rail industry, and drive awareness, consideration and commercial results for Railcard and other marketing initiatives.

What can I expect to do in this job?

• Support the Consumer PR Manager to develop and deliver the annual consumer PR plans for the rail industry’s National Marketing activity, Railcard marketing and other marketing projects.
• Deliver always‑on press office activity and support the planning and execution of upweighted PR campaigns, working closely with the PR Manager and wider PR and Marketing teams.
• Develop media relationships and cultivate new contacts within consumer media and pitchtojournalists to achieve quality positive placements in print,broadcastand online media.
• Research and write press releases, media pitches, inspirational content, customer communications, internal commscopy, briefing documents, Q&A and other campaign content.
• Monitor the media landscape to identify relevant news, trends and opportunities, and track coverage to identify potential reputational issues.
• Capture and evaluate all press coverage, producing monthlyreporting of PR activity performance against agreed KPIs for awareness, consideration and commercial targets.
• Support the management of media enquiries and interview requests, ensuring timely and accurate responses.

Collaborate with agencies and internal teams to align PR activity with wider marketing objectives and industry‑wide campaigns.

• Essential
• Experience working in a consumer PR role, supporting the delivery of PR campaigns, press office activity and media relations.
• Strong written and verbal communication skills, with the ability to develop compelling content for a range of audiences and channels.
• Experience drafting press releases, media pitches, briefing documents, Q&A and other PR and communications materials.
• Experience building and maintaining relationships with journalists and media contacts with an existing network of relevant consumer media contacts, pitching stories and securing coverage across print, broadcast and online channels.
• Strong understanding of the media landscape and the ability to identify relevant news, trends and opportunities.
• Experience monitoring and evaluating media coverage and producing reports against agreed objectives and KPIs.
• Excellent organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast‑paced environment.
• Strong attention to detail and ability to produce accurate, high-quality work.
• Proactive and solutions‑focused, with the confidence to take ownership of tasks and identify opportunities to improve results.
• Customer‑focused with a genuine interest in PR, communications and consumer marketing.
• Desirable
• Experience working in consumer PR.
• Experience working with PR, creative or media agencies.
• Familiarity with media monitoring and evaluation tools.
• Experience supporting reputation management and reactive communications activity.
• Understanding of the rail, transport or travel sector.
• Experience managing budgets, raising purchase orders and processing invoices.
• Membership of, or interest in, professional communications bodies such as the CIPR.
• An enthusiastic, proactive self‑starter who is keen to develop their PR expertise and contribute to the continued growth and success of the PR function.

Why Work for RDG?

We offer a highly competitive package, including:

• 75% discount on rail travel (for work and leisure), plus international rail discounts
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Two Personal Development Days are granted to employees annually
• Interest‑free Season Ticket Loan for commuting costs
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
• Pension scheme – up to 8.64% employer contribution
• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
• Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
• Flexible working arrangements available