Consumer PR & Media Relations Specialist

Rail Delivery Group; Greater London; On-site; GBP 34,000 - 44,000; Full time

Benefits offered by this job

Discount on rail travel

30 days annual leave

Personal Development Days

Season ticket loan

Pension scheme

Private medical insurance

Flexible benefits portal

Job summary

Rail Delivery Group is seeking a proactive PR Executive to support consumer PR activity, media relations and press office tasks. You will help plan and evaluate campaigns that raise awareness for Railcard and rail travel, building strong media relationships and delivering compelling content.

The role involves developing annual PR plans, managing enquiries, writing releases, and reporting on campaign performance. A proven track record in consumer PR and a passion for communications are essential.

Qualifications

• Experience in consumer PR, delivering PR campaigns and media relations.
• Strong written and verbal communication; ability to create compelling content for diverse audiences.
• Experience drafting press releases, media pitches, briefing documents, Q&A and other PR materials.
• Experience building relationships with journalists and media contacts with an existing network.
• Strong understanding of the media landscape and ability to identify trends and opportunities.
• Experience monitoring and evaluating media coverage and producing reports against KPIs.
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• Proactive, solutions-focused, with initiative to improve results and drive impact.
• Customer-focused with a genuine interest in PR and consumer marketing.

Responsibilities

• Support the Consumer PR Manager to develop and deliver annual consumer PR plans for rail industry campaigns.
• Deliver always-on press office activity and support the planning and execution of campaigns.
• Develop media relationships and pitch stories to journalists to secure coverage across print, broadcast and online.
• Research and write press releases, media pitches, briefing documents, Q&A and other campaign content.
• Monitor the media landscape to identify trends and opportunities and track coverage for reputational issues.
• Capture and evaluate press coverage, producing monthly reporting against KPIs for awareness and commercial targets.
• Support management of media enquiries and interview requests with timely responses.
• Collaborate with agencies and internal teams to align PR activity with wider marketing objectives.

Skills

Consumer PR

Media relations

Press office

Content writing

Campaign planning

Relationship building

Analytics & reporting

Tools

Media monitoring tools

Job description

Rail Delivery Group is seeking a proactive PR Executive to support consumer PR activity, media relations and press office tasks. You will help plan and evaluate campaigns that raise awareness for Railcard and rail travel, building strong media relationships and delivering compelling content.

The role involves developing annual PR plans, managing enquiries, writing releases, and reporting on campaign performance. A proven track record in consumer PR and a passion for communications are essential.