PR Director

DENTSU; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media agency is seeking a PR Director in Manchester to lead their integrated PR team. You will develop high-performing digital PR strategies and manage a team to ensure excellence in client delivery. Ideal candidates will have extensive agency experience and proven leadership in digital PR campaigns across multiple sectors. This role offers a one-year fixed-term contract, competitive salary, and the option to work on a hybrid basis.

Benefits

Competitive salary

Customizable benefits package

Hybrid working arrangement

Qualifications

• Previous experience at an agency delivering high standards.
• Proven track record managing senior client relationships.
• Strong analytical skills with proficiency in PR performance tools.

Responsibilities

• Lead multiple key client accounts ensuring high performance.
• Manage team of PR specialists and oversee their development.
• Deliver innovative PR campaigns consistently.

Skills

Digital PR experience

Client management

Leadership

Analytical mindset

Communication skills

Tools

Google Analytics

Ahrefs

BuzzSumo

Job description

Introduction

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a PR Director to work from our office in Manchester or Leeds on an a 1 year FTC basis.

Role Purpose

You’ll lead within the PR team, part of our integrated Total Search Community, collaborating closely with SEO, Social, Studio, and Research teams. You will head up a team of digital PR specialists and deliver high-performing digital PR strategies through creative ideas, a strong news sense, and high-quality content. Your work will align with SEO performance goals, demonstrating true impact for our clients.

As a leader of a PR team with varying levels of experience and knowledge you will be required to oversee team delivery, QA work and lead the development and training of the team.

We want an individual who is willing to challenge the way we work, our thoughts and processes. Digital PR is a moving feast and how we operate as a team needs to reflect that. You will be responsible for evolving our digital PR proposition alongside the other PR directors and looking at how we measure team and individual performance and target setting.

We’re also looking for a strong leader, one who people look up to as you’ll manage 2-3 Managers who will in turn manage a team of executives and assistants.

We’d require you to work with each specialist AD and their respective disciplines to upsell, grow and drive accounts.

Key Responsibilities

• Lead up to four key client accounts as the strategic PR lead, ensuring excellence in delivery and performance. Champion cross-functional collaboration to integrate PR with SEO, creative, and social strategies.
• Line leadership, goal setting and performance reviews of 2-3 Managers
• Talent managing, including training, talent identification, recruitment, and review processes
• Deliver innovative, award-winning PR campaigns on a consistent basis
• Work with the SEO team to Identify the right strategies for clients, supported by a good reporting framework to show performance
• Creation of regular case studies, post-campaign analysis and reflection materials
• Identifying upsell and cross-sell opportunities to generate new revenue
• Process development and implementation
• Seeing product innovation from idea to roll out
• Contribution to our industry reputation through industry awareness
• Lead PR contributions in new business pitches. Develop thought leadership content to elevate our industry profile.

Skills/Qualifications

• Previous experience working at an agency delivering incredibly high standard of work
• Proven track record at dealing with clients at a senior level
• Examples of high performing (digital) PR campaigns across multiple industries and clients
• Great leadership traits, including line management
• The ability to coach and mentor team members across different levels
• Strong analytical mindset with proficiency in PR and SEO performance tools (e.g., Google Analytics, Ahrefs, BuzzSumo).
• Curiosity around the way that AI / LLMs are changing the brand comms landscape
• Very strong communication skills both internally and externally
• Quick thinking and be able to react well to change and challenging situations

What we offer

• This is a FTC role for 12 months
• The team is based from either the Manchester or Leeds office and work on a hybrid basis
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location: Manchester - Bonded Warehouse

Brand: Dentsu Media

Time Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)