PR and External Communications Manager

Bright Horizons; Northampton; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Flexible working

Discounted childcare

Quarterly Employee Appreciation Weeks

Annual gala award evening

Retail discounts and perks

Wellbeing resources

Job summary

Bright Horizons is seeking a PR and External Communications Manager to shape compelling stories about our nurseries, Work&Life services and partnerships. You will lead proactive media relations across earned, owned and social channels, aligning national priorities with local stories and working with HR, Marketing and Operations teams.

You will develop an insight-led communications plan, build a strong pipeline of coverage, manage agencies and budgets, and raise the profile of Work&Life

Qualifications

• Experience in in-house or agency PR, media or integrated communications at manager level.
• Proven record of generating positive coverage across consumer, local, trade, national or business media.
• Experience of integrated PR, social and content planning with impact on reputation, engagement and employer brand.
• Experience of managing agencies, budgets and multiple priorities, using insight to demonstrate impact.

Responsibilities

• Develop and deliver an insight-led PR and external communications plan supporting our nursery and Work&Life businesses.
• Create a strong pipeline of positive stories, research and campaigns for local, national, childcare, education, workforce, business, HR, benefits and workplace media.
• Build productive relationships with journalists, editors and sector influencers, pitching timely ideas and securing high-quality coverage.
• Work with nursery and operational teams to uncover authentic local stories and adapt them for traditional media, social and owned channels.
• Raise the profile of Work&Life through employer partnerships, client and client-employee stories, workplace insight and executive commentary.
• Work with social media and content colleagues to plan once and use stories across earned, owned and social channels.
• Develop thought-leadership opportunities and support credible spokespeople from across Bright Horizons.
• Partner with HR, Talent Acquisition and Internal Communications to strengthen our reputation as an employer of choice through authentic stories.
• Work with the Bright Horizons Foundation to share stories about its impact and fundraising across PR, social and owned channels.
• Manage PR agencies, suppliers and budgets to deliver measurable value.
• Use media monitoring, social insight and evaluation to improve performance and support reactive communications when needed.
• Lead and develop PR team members to create a collaborative, high-performing function.
• Strong experience in an in-house or agency PR, media or integrated communications role at manager level.

Skills

Media relations

Storytelling

Strategic planning

Budget management

Agency management

Social media

Internal/External comms

Education

Degree in Marketing/PR/Communications

Job description

To build awareness, trust and positive engagement with Bright Horizons by finding, shaping and sharing compelling stories about our colleagues, nurseries, Work&Life services, expertise, partnerships and impact. The PR and External Communications Manager will lead proactive media relations and integrated storytelling across earned, owned and social channels, supporting both the nursery business and Work&Life and helping Bright Horizons reach families, employers, HR and benefits leaders, client employees, current and prospective colleagues, business influencers and local communities. The role will connect national priorities with authentic stories, working closely with nursery operations, Work&Life marketing and commercial teams, HR, Talent Acquisition, Internal Communications and social media colleagues, adapting strong stories for local, childcare, education, workforce, trade, business, HR, benefits, national and social channels. It will also maintain effective media monitoring and proportionate readiness for reactive or sensitive communications. What We Can Offer You:

• Our benefits include, but are not limited to;
• Flexible working and holiday entitlements
• Discounted childcare
• Quarterly Employee Appreciation Weeks
• Annual gala award evening
• Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more
• Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life

Why Bright Horizons? Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence - with 98% of our 270+ portfolio being rated Good or Outstanding by Ofsted. We're on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing.

• Develop and deliver an insight-led PR and external communications plan supporting our nursery and Work&Life businesses.
• Create a strong pipeline of positive stories, research and campaigns for local, national, childcare, education, workforce, business, HR, benefits and workplace media.
• Build productive relationships with journalists, editors and sector influencers, pitching timely ideas and securing accurate, high-quality coverage.
• Work with nursery and operational teams to uncover authentic local stories and adapt them for traditional media, social and owned channels.
• Raise the profile of Work&Life through employer partnerships, approved client and client-employee stories, workplace insight and executive commentary.
• Work closely with social media and content colleagues to plan once and use stories effectively across earned, owned and social channels.
• Develop thought-leadership opportunities and support confident, credible spokespeople from across Bright Horizons.
• Partner with HR, Talent Acquisition and Internal Communications to strengthen our reputation as an employer of choice through authentic colleague, career and workplace stories.
• Work with the Bright Horizons Foundation to share appropriate stories about its impact, partnerships and fundraising activity across PR, social and owned channels.
• Manage PR agencies, specialist suppliers and budgets, ensuring activity delivers measurable value.
• Use media monitoring, social insight and evaluation to improve performance, and support reactive or sensitive communications when needed.
• Lead and develop PR team members, creating a collaborative, creative and high-performing function.
  Strong experience in an in-house or agency PR, media or integrated communications role at manager level.
• A proven record of generating positive coverage and delivering creative campaigns across consumer, local, trade, national or business media.
• Experience of integrated PR, social and content planning and an understanding of how communications can support reputation, engagement, growth and employer brand.
• Experience of managing agencies, budgets and multiple priorities, and of using insight and evaluation to demonstrate impact.

Desirable Experience

• Experience in early years, education, care, HR, employee benefits or workplace communications would be an advantage., Degree in Marketing, PR or Communications related further qualification/s
• Membership of relevant trade bodies.
  Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence - with 98% of our 270+ portfolio being rated Good or Outstanding by Ofsted.

We're on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed. We are an inclusive employer and welcome people from all ages and backgrounds to apply. We will consider reasonable adjustments required by applicants.