PPC & SEO Executive

OHEAP Fire & Security; East Midlands; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Salary £35k per year

Direct budget accountability

Career progression

Office-based in Derby

Job summary

OHEAP Fire and Security is hiring a PPC and SEO Executive to manage paid search and organic campaigns from our Derby head office. You’ll own budgets, build and optimise campaigns, conduct keyword research and write content to drive performance across service and ecommerce brands.

You will work closely with the Digital Marketing Manager and other teams, balancing spend with results in a hands-on, end-to-end role that covers paid and organic channels.

Qualifications

• Hands-on experience managing Google Ads campaigns (Shopping and Search).
• Experience managing paid media budgets of £30,000 to £60,000 per month and accountability for return.
• Proven keyword research skills for paid and organic search.
• Content writing experience with SEO results.
• Familiarity with GA4 and Google Search Console.

Responsibilities

• Build, manage and optimise Google Ads campaigns across service and ecommerce sites.
• Manage Google Merchant Center product feeds and improve titles, attributes and feed quality.
• Carry out keyword research and write content briefs and briefs for content plans.
• Write and optimise service/category/product copy and blog articles.
• Produce weekly and monthly performance reports for paid and organic results.

Skills

Google Ads

Budget management

SEO

Keyword research

Content writing

GA4

Excel

Education

Marketing degree or professional qualification

Tools

Google Ads

Google Merchant Center

Semrush/Ahrefs/Screaming Frog

Job description

PPC and SEO Executive | £35,000 DOE | Derby, office based

OHEAP Fire and Security is hiring a PPC and SEO Executive to run paid and organic search across our service business and ecommerce brands, managing Google Ads budgets of £30,000 to £60,000 per month.

ABOUT US

OHEAP Fire and Security is a third-generation, family-run business that has protected people, property and assets since 1958. From our Derby head office we deliver fire protection, security systems and workwear to businesses nationwide, with more than 40,000 sites protected.

Our work is backed by BAFE, NSI Gold, FIA, ISO 9001, ISO 14001 and Cyber Essentials accreditations. Alongside the service business we run a growing group of ecommerce sites selling fire safety and PPE products, including Fire Protection Shop, Fire Detection Shop, Trade Fire and Online Safety Supplies.

THE ROLE

You will run paid search and organic search day to day. The job is hands-on: you will build and optimise campaigns, research keywords, write content and work through technical SEO fixes yourself.

You will report to the Digital Marketing Manager and work alongside colleagues who cover email, social media, PR and web development. The role suits someone who is comfortable being accountable for spend and results, and who wants to split their time between paid and organic rather than specialise in one.

WHAT YOU WILL DO

Paid advertising

• Build, manage and optimise Google Ads Search and Shopping campaigns across our service and ecommerce sites
• Manage Google Merchant Center product feeds, fixing disapprovals and improving titles, attributes and feed quality
• Run keyword, search term and negative keyword reviews to cut wasted spend
• Write and test ad copy, assets and landing page variations
• Set and adjust bidding strategies against ROAS, CPA and lead targets
• Check conversion tracking is accurate across Google Ads and GA4

Budget management

• Own monthly budgets of £30,000 to £60,000, pacing spend daily and weekly
• Reallocate budget between campaigns, product categories and sites based on performance
• Forecast spend and return, and flag risks or opportunities early

SEO

• Carry out keyword research to prioritise opportunities for service, category and product pages
• Work through technical SEO issues such as crawl errors, indexation, redirects, canonicals, site speed and structured data, liaising with developers where needed
• Optimise titles, meta descriptions, headings and internal links
• Monitor rankings, organic traffic and Search Console data, and act on what changes

Content

• Write and optimise service pages, category and product copy, guides and blog articles
• Turn keyword research into content briefs and a prioritised content plan
• Keep content accurate against current fire safety and security standards, working with our in-house technical specialists

Reporting

• Produce weekly and monthly performance reports covering paid and organic results
• Explain what happened, why, and what you will do next, in plain language for non-marketing colleagues

WHAT YOU WILL NEED

• Hands-on experience managing Google Ads campaigns, ideally a mix of Shopping and Search
• Experience managing paid media budgets of a similar size (£30,000 to £60,000 per month) and being accountable for the return
• Proven keyword research skills for both paid and organic search
• Content writing experience, with examples of SEO content you have written and the results it achieved
• Experience identifying and working through technical SEO issues
• Confidence with GA4, Google Search Console and Google Ads reporting
• Strong numeracy and Excel or Google Sheets skills
• Clear written and spoken English, with close attention to detail
• Familiarity with SEO tools such as Semrush, Ahrefs or Screaming Frog
• The ability to work from our Derby office five days a week, 8am to 5pm

NICE TO HAVE

• Google Merchant Center and product feed management experience
• Ecommerce experience, particularly across multiple sites or large product catalogues
• Experience with Microsoft Advertising, Meta Ads or marketplace advertising
• Experience marketing B2B services or lead generation campaigns
• Google Ads certifications
• Knowledge of the fire safety, security or health and safety sectors
• A degree or professional qualification in marketing, or equivalent experience

WHAT WE OFFER

• £35,000 per annum, depending on experience
• Real ownership: significant budgets and direct responsibility for results from day one
• Breadth: paid and organic search across a B2B service business and several ecommerce brands
• Training and development, with genuine career progression
• A supportive, family-run working environment at our Derby head office

THE DETAILS

• Full time, permanent
• Monday to Friday, 8am to 5pm
• Office based at New Chandos House, Derby, DE21 7AZ

Applicants must have the right to work in the UK. We welcome applications from all suitably qualified candidates.