PPC Manager B2B (In-house)

JR United Kingdom; Slough; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A fast-growing startup-focused company is seeking a Paid Media Specialist for its London office. This role will involve developing and executing Paid Search strategies primarily on Google Ads, along with managing significant monthly budgets and focusing on lead generation campaigns. The successful candidate will work in a collaborative environment, reporting to the Marketing Manager, with opportunities to expand into Paid Social advertising later.

Benefits

Hybrid working: 3 days in-office in Central London

Free breakfast and snacks

25 days holiday + Christmas shutdown

‘Work from Anywhere’ for 2 weeks per year

Cycle to work scheme

End-of-year and summer parties

Quarterly team socials

Qualifications

• 3+ years of experience in Google Ads (PPC essential).
• Comfortable managing small-to-medium budgets.
• Strong communication skills and able to present ideas effectively.

Responsibilities

• Develop and execute Paid Search strategies (90% PPC / 10% Paid Social).
• Manage monthly budgets of £20k-25k, optimising for ROI.
• Lead campaign performance analysis and implement testing strategies.

Skills

Google Ads

PPC

B2B experience

Communication

Lead generation KPIs

Tools

GA4

LinkedIn Ads

Meta Ads

Job description

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Location: London (Hybrid – 3 days in office)

The Company

This fast-growing group of start-up-focused businesses is building out its in-house digital marketing function. With a vibrant WeWork-style office in Central London, they support a portfolio of professional services brands in accounting, technology, and consultancy. With over 200 employees globally and a lean team of 14 in the UK, the company offers the agility of a startup with the backing of a larger group.

The central marketing team is currently led by a former agency specialist and is looking to bring Paid Media activity in-house after previously outsourcing to an agency. You’ll be joining a small but ambitious team looking to scale performance across multiple B2B sub-brands, with a heavy focus on lead generation.

This is a hands-on, full-funnel Paid Media role with a focus on Google Ads and lead generation campaigns. You’ll take ownership of strategy, activation, and performance across multiple in-house brands, supported by offshore teams in India and Dubai.

• Develop and execute Paid Search strategies (90% PPC / 10% Paid Social – LinkedIn)
• Manage budgets of £20k-25k/month, optimising for ROI and ROAS
• Build, run, and analyse paid campaigns across Google Ads and LinkedIn
• Collaborate closely with the Marketing Manager to shape broader media plans
• Lead campaign performance analysis and implement testing strategies
• Identify innovative opportunities to scale campaigns and improve results
• Work independently on activation – no client-facing or team management required
• Opportunity to learn and expand into Paid Social over time

Skills & Experience

• 3+ years of experience in Google Ads (PPC is essential)
• Ideally agency background or multi-account experience
• B2B experience preferred – understanding of lead generation KPIs
• Comfortable working across multiple accounts in a fast-paced environment
• Exposure to LinkedIn Ads or Meta Ads is a bonus
• Confident managing and allocating small-to-medium budgets
• Familiarity with GA4 is desirable
• Strong communication skills and ability to present ideas effectively

Company Benefits

• Hybrid working: 3 days in-office in Central London
• Free breakfast, snacks, and vibrant office events
• 25 days holiday + Christmas shutdown
• ‘Work from Anywhere’ for 2 weeks per year
• Cycle to work scheme
• End-of-year and summer parties
• Quarterly team socials
• Real opportunity to build a mini-agency function within a supportive group