PPC Manager – B2B/B2C

Altech Group Ltd; Manchester; Hybrid; GBP 35,000 - 38,000; Full time

Job summary

A marketing services firm is seeking a Paid Search Manager to oversee PPC campaigns for diverse brands. You will manage Google Ads and Bing campaigns, developing lead generation strategies and ensuring optimal budget utilization. This remote role requires strong analytical skills and experience in B2B marketing. Salary ranges from £35,000 to £38,000 with additional benefits.

Qualifications

• Relevant experience in managing Google Ads and Microsoft Bing campaigns.
• Solid background in B2B marketing and exposure to consumer products.
• Experience in a digital agency setting.

Responsibilities

• Manage and optimise campaigns across Google Ads and Microsoft Bing.
• Develop strategies to generate leads and increase conversions.
• Analyse campaign performance and report results to stakeholders.
• Carry out keyword research, ad copy testing, and landing page optimisation.
• Analyse campaign performance and report results clearly to stakeholders.

Skills

PPC experience

Analytical skills

Knowledge of bidding models

Budget management

Keyword research

Tools

Google Ads

Microsoft Bing

Job description

This range is provided by Altech Group Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Altech Group Ltd

Overview

I’m supporting a growing business, with multiple business brands, as they look to in house paid search. The Paid Search Manager will work alongside the marketing manager to manage a diverse portfolio of brands and manage multiple concurrent campaigns. This is a fantastic opportunity for a digital marketing professional with strong PPC experience to take ownership of paid media campaigns across both B2B and B2C markets.

Your role will be diverse, and you’ll help shape day-to-day activities around paid search. You’ll be involved in the following:

• Manage and optimise campaigns across Google Ads and Microsoft Bing.
• Develop strategies to generate leads, drive quality traffic, and increase conversions.
• Take responsibility for budget management, ensuring spend delivers strong ROI.
• Carry out keyword research, ad copy testing, and landing page optimisation.
• Analyse campaign performance and report results clearly to stakeholders.
• Stay ahead of paid search trends and explore new opportunities for growth.

Qualifications

Relevant experience of managing Google Ads and Microsoft Bing campaigns is essential, as is a solid background in B2B marketing. The brands also touch the B2C space, so exposure to consumer products would be advantageous. Strong knowledge of PPC strategies, bidding models, and campaign optimisation, along with previous digital agency experience, would be great. The pace of delivery and variety of the role suit someone who has experience delivering for a top-notch agency. Excellent analytical skills and the ability to turn data into actionable insights. You’ll be confident in reporting performance to internal stakeholders and using ROI as a measure of success.

Location & salary

The role is based remotely, with 1 day a month in Manchester or Burnley. Ideally, the candidate will be based in the North West.

The opportunity is paying £35-38,000 plus solid benefits.

Employment details

• Seniority level
  • Mid-Senior level
• Employment type
  • Full-time
• Job function
  • Marketing
• Industries
  • Marketing Services

Altech is operating as an agency with regards to this vacancy.