PPC Manager

Saga Group Limited; London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Join a dynamic digital marketing team as a PPC Manager, where you will lead all Paid Media Channels for boutique Ocean and River Cruises. This role focuses on enhancing the digital customer journey through creative executions and data-driven insights. You'll manage a digital executive and collaborate with various teams to ensure the success of marketing campaigns. With a hybrid working model, you will enjoy flexibility while contributing to increased bookings and revenue. If you're passionate about digital marketing and have a proven track record in PPC management, this is the perfect opportunity to make a significant impact.

Benefits

25 days holiday + bank holidays

Pension scheme matched up to 10%

Life assurance policy

Wellbeing programme

Colleague discounts on cruises

Enhanced maternity and paternity leave

Company performance-related annual bonus

Access to Saga Academy

Qualifications

• Proven ability to implement digital acquisition strategies.
• In-depth experience with Google Ads and Facebook Business Manager.

Responsibilities

• Manage PPC, Display, Affiliates, and Paid Social channels.
• Collaborate with stakeholders to optimize digital marketing efforts.

Skills

Digital Acquisition Strategies

Google Ads

Facebook Business Manager

Analytical Skills

Project Management

Creative Thinking

Commercial Awareness

Education

Degree in Marketing or Related Field

Tools

Adobe Analytics

GA4

SA360

Job description

PPC Manager – Saga Cruise

Salary £50,000 - £55,000 depending on experience

Permanent

Hybrid / Ashford, Kent and London, King Cross

Come and join our growing digital marketing team! As our PPC Manager / Digital Performance Manager you will fully own all the Paid Media Channels for our boutique Ocean and River Cruises (paid search, paid social, affiliate channels, and display).

You will work to improve the end-to-end digital customer journey by delivering standout creative executions, identifying opportunities to enhance click-through rates (CTR), and improving conversion funnels. As a key driver of the digital media activity, you will use insight to ensure volume at target CPA levels, ultimately contributing to increased bookings, revenue, and efficiency.

We work in a hybrid way at Saga both at home and in the office. Our Digital Marketing Team in the Cruise function attend the office 3 days a week. You will be allocated to Ashford, Kent or London, Kings Cross and need to be in a reasonable commuting distance to one or both offices.

Package Description

Every day our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave up to 5 extra days
• Pension scheme matched up to 10%
• Life assurance policy on joining us
• Wellbeing programme
• Colleague discounts including family discounts on cruises and holidays
• Range of reductions and offers from leading retailers, travel groups, and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Company performance-related annual bonus - Up to 5%
• Income protection
• Access to Saga Academy, our bespoke learning platform

Main Responsibilities

As our PPC Manager, you’ll be managing a digital executive and will be constantly collaborating with a range of stakeholders including the wider Cruise Marketing team, external agency partners, the Ecommerce and Digital team, and the Data & Analytics team. You will ensure a collaborative approach that leverages data-driven insights, creative expertise, and continuous optimisation to support the wider Cruise business goals.

You will also be fully accountable for the following:

• Be the digital expert and recommend the optimal digital channel mix and budget allocation to support all our Cruise Marketing campaigns.
• Deliver the online media plan (PPC, Display, Affiliates, Paid Social) within set budgets.
• Line management of the Digital Paid Media Executive, guiding their development and ensuring the highest quality output.
• Monitor and optimise all paid media activity, acting as the primary contact for all digital agencies.
• Provide robust reporting and analysis of all paid media channels, ensuring transparency in performance and clear insights for continuous improvement.
• Collaborate with the Cruise Marketing team and internal creative teams to develop digital-first creative that drives strong CTRs, site visits, bookings, and revenue.
• Work closely with agency partners to ensure activities deliver volume at the target CPA and identify areas for increased efficiency.
• Partner with the Data & Analytics team to analyse customer purchase funnels and optimise conversion.
• Provide marketing insights to the Head of Digital to inform ongoing marketing strategy and decision making.
• Continually apply digital marketing best practices and insights to support test-and-learn activities and drive ongoing optimisation.

The Ideal Candidate

You will already be a credible Paid Search expert, ideally with prior experience gained from a consumer-facing brand/platform. You will also need to demonstrate the following skills:

• Proven ability to implement and optimise digital acquisition strategies that deliver against commercial targets.
• In-depth experience with Google Ads, SA360, and Facebook Business Manager.
• Familiarity with programmatic networks is highly advantageous.
• Demonstrated analytical skills using reporting platforms (Adobe Analytics and GA4), with the ability to interpret data to inform decisions.
• Ability to adapt quickly to changing business needs and market conditions.
• Strong project management skills: Able to manage multiple campaigns, stakeholders, and deadlines effectively.
• Creative thinking: Ability to develop and optimise digital-first creative solutions for better engagement.
• Analytical understanding: Skilled in translating data into actionable insights.
• Strong commercial awareness: Focused on delivering results against key business performance indicators.

Desirable:

• Previous experience in a travel marketing role and/or an in-house, commercially focused environment is preferable.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special.

About The Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance, and the Saga Magazine.

We are a dynamic and forward-looking business with a clear, single-minded purpose; to create exceptional experiences every day whilst being a driver for positive change in our markets and communities. Our focus on exceptional experiences empowers our colleagues to create moments that are simple, personal, and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

We’re passionate about diversity, equity, and inclusion. Championing diversity is important to us, and diverse teams really are the best ones. We’re dedicated to creating a culture where every colleague feels like they belong. So that at Saga, more than anywhere else, you can be your best, be yourself, and make a difference.

Fair consideration is given to all applicants, including those with disabilities and those over who are over the age of 50. As champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible; we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.