PPC Growth Strategist – E‑Commerce (ROI)

Boots UK; Nottingham; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Retirement plan

Annual bonus

Employee discounts

Parental leave pay

Flexible benefits

Counselling service

Job summary

Boots UK is seeking a PPC Specialist to join its ROI e-commerce team in Nottingham. You will manage day-to-day paid search activity across key product categories, working with agencies and internal teams to drive growth and optimise ROAS.

The role requires 2–3 years PPC experience, SA360, Google Analytics and Google Ads proficiency, and the ability to translate data into actionable insight. You will report to the E-commerce Manager and contribute to Boots ROI’s performance strategy.

Qualifications

• 2–3 years PPC experience in a similar role.
• Hands-on SA360, Google Analytics and Google Ads experience.
• Proficiency in managing large budgets and ensuring optimal deployment in-channel.
• Strong analytical skills and ability to craft a story from data.
• Passion for PPC and growth in a major retailer context.

Responsibilities

• Manage day-to-day PPC strategy for key product categories, including budget management and ROAS KPIs, and guide the Agency PPC team.
• Drive strategy development and innovation in Paid Search with new bidding approaches and shopping features.
• Produce measurement reports and communicate Paid Search results to stakeholders.
• Collaborate with Ecommerce, Marketing and Finance to align PPC with business priorities and projects.
• Manage Tier One Google Account and work with top Google Retail talent.
• Direct line management of 1 x E-commerce Executive.

Skills

PPC

SA360

Google Ads

Google Analytics

Budget management

Data analysis

Tools

SA360

Google Analytics

Google Ads

Excel

Job description

Boots UK is seeking a PPC Specialist to join its ROI e-commerce team in Nottingham. You will manage day-to-day paid search activity across key product categories, working with agencies and internal teams to drive growth and optimise ROAS.

The role requires 2–3 years PPC experience, SA360, Google Analytics and Google Ads proficiency, and the ability to translate data into actionable insight. You will report to the E-commerce Manager and contribute to Boots ROI’s performance strategy.