PPC Executive

Iconic Media Group; Wolverhampton; On-site; GBP 40,000 - 60,000; Full time

Job summary

Iconic Media Group is seeking a driven PPC Campaign Manager to take ownership of paid search and paid social activities across multiple clients. You will plan, execute and continuously optimise campaigns on Google Ads, Bing Ads, and social platforms to boost ROI and meet KPIs.

You will work closely with our Head of PPC and cross-functional teams to ensure campaigns align with client goals and business objectives, using Google Analytics and Tag Manager to derive actionable insights.

Qualifications

• Experience managing PPC campaigns on Google Ads, Bing Ads and social ads.
• Strong analytical skills with ability to interpret data and generate insights.
• Experience with Google Analytics, Google Tag Manager and other PPC tools.

Responsibilities

• Own paid search and paid social campaigns for multiple clients.
• Plan and execute campaigns end-to-end.
• Continuously optimise campaigns to improve ROI.
• Hit client KPIs and maintain high service standards.
• Collaborate with colleagues to integrate campaigns across teams.

Skills

PPC management

Google Ads

Bing Ads

Social ads

Analytics

Google Analytics

Google Tag Manager

Tools

Google Tag Manager

Job description

If you have the talent to manage PPC campaigns proactively, maintain our sales reps’ confidence and work seamlessly towards both client and business objectives, this newly created opportunity will make you a real driving force behind the continued ambitious growth of the Iconic Media Group.

Responsible for powering up the digital capabilities of an already high-performing department, you'll work closely with the Head of PPC and collaborate with team members to deliver effective digital marketing strategies.

Taking ownership of paid search and paid social campaigns for a variety of clients – handling everything from planning and execution to continuous optimisation across multiple platforms – you’ll ensure that these campaigns perform, boost ROI and hit key client targets (KPIs), all while keeping service delivery standards high.

We’re looking for someone with good experience of managing PPC campaigns on platforms like Google Ads, Bing Ads and social media advertising (Facebook, LinkedIn, etc.). With strong analytical skills – including the ability to interpret data and generate actionable insights – you’ll have experience of Google Analytics, Google Tag Manager and other PPC tools.

A good understanding of PPC strategies and best practices is essential, including bid management, keyword research, campaign structure and campaign optimisation. It’s also vital that you can keep a close eye on multiple campaigns and deadlines, while collaborating well with other colleagues and departments to integrate campaigns effectively. Previous agency experience would be preferred.