PPC Executive

Primo Interactive Limited; Greater London, Manchester, Wrexham; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Primo Interactive Limited in Greater London is seeking an experienced PPC Manager to own accounts from keyword research to monthly reporting, collaborating with developers and analysts.

You will plan, build and optimize Google Ads and Microsoft Ads campaigns, set up conversion tracking, write compelling ad copy, and deliver reports in business terms.

The role requires five years of commercial PPC experience, hands-on account ownership, and familiarity with GA4, Google Tag Manager and consent mode.

Qualifications

• Five years of commercial experience in PPC/SEM.
• Demonstrated accounts run with results in search and shopping.
• Working knowledge of GA4, Google Tag Manager and consent mode.
• Comfort with spreadsheets and explaining data.

Responsibilities

• Plan, build and run Google Ads and Microsoft Ads campaigns across search, shopping and Performance Max.
• Set up and check conversion tracking, consent mode and offline conversion imports.
• Write ad copy that matches the landing page, and brief the page changes the account needs.
• Report monthly in terms a business owner uses: cost per lead, cost per sale, return.
• Audit prospective clients' accounts and write up what you find.

Skills

Campaign management

Keyword research

Ad copywriting

Reporting to clients

Analytics understanding

Tools

GA4

Google Tag Manager

Consent mode

Microsoft Advertising

Google Ads

Job description

We run paid search for businesses that know what a customer is worth to them. Our free PPC landing page checker exists because so many accounts we audit have tracking that does not work, and the first job on every account we take on is to fix that.

You will own accounts from the keyword research through to the monthly report, working with the developers who build the landing pages and the analyst who checks the numbers.

What you will be doing

• Plan, build and run Google Ads and Microsoft Ads campaigns across search, shopping and Performance Max.
• Set up and check conversion tracking, consent mode and offline conversion imports.
• Write ad copy that matches the landing page, and brief the page changes the account needs.
• Report monthly in terms a business owner uses: cost per lead, cost per sale, return.
• Audit prospective clients' accounts and write up what you find.

What you will need

• At least five years of commercial work in this field that you can show us. We promise clients that everyone on their project has that, so it is not negotiable.
• Accounts you have run yourself, with the results, in search and shopping.
• Working knowledge of GA4, Google Tag Manager and consent mode.
• Comfort with a spreadsheet and with explaining one.

Useful, not required

• Google Vehicle Ads or other motor trade paid media.
• Experience of Microsoft Advertising beyond an import from Google.