Planning Director

Interpublic; United Kingdom; Hybrid; GBP 120,000 - 170,000; Full time

Job summary

Dyson is seeking an experienced Planning Director to shape and deliver Dyson's global planning product across markets and categories. You will translate complex business challenges into strategic planning frameworks, guiding campaigns, product launches and budget allocation with a focus on measurable outcomes.

Working alongside senior teams, you will lead cross-market collaboration, champion best practices, and mentor the next generation of planning talent while ensuring local relevance within a

Job description

Agency: PHd Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Join the team shaping the global media strategy for one of the world's most innovative technology brands. Working alongside the Group Planning Director, you will play a central role in defining and delivering Dyson's global planning product, helping markets connect strategic thinking, data, technology and execution to drive measurable business outcomes. This is a unique opportunity to influence planning excellence at scale, working across multiple categories, markets and high-profile product launches. As Planning Director, you will lead the development and deployment of strategic planning frameworks that drive consistency and effectiveness across Dyson's global media activity. You will translate complex business challenges into clear, actionable planning strategies, providing expert guidance across campaigns, new product launches and category initiatives. Working closely with local market teams, you will ensure global strategies are implemented effectively while allowing flexibility for local relevance and audience needs. You will collaborate with strategy, analytics, insights and account teams to shape budget allocation approaches, campaign planning methodologies and performance frameworks. From global campaign orchestration through Omni platforms to post-campaign analysis and future recommendations, you will provide strategic leadership across the full planning process. You will also champion best practice, contribute to the wider strategy community and help develop the next generation of planning talent through coaching and mentorship.

We're looking for an experienced media planner with a strong background in integrated media strategy, digital planning and data-led decision making. You will be comfortable leading multiple projects, influencing senior stakeholders and collaborating across international markets. If you are passionate about connecting insight, strategy and execution to deliver outstanding business results, we would love to hear from you.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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