Planning Director

Dentsu Aegis Network Ltd.; City of Westminster; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Dentsu's iProspect London office is seeking a Planning Director to lead the automotive account, directing campaigns from brief to activation with support from a Planning Manager. The role focuses on delivering innovative, data-driven plans that meet client objectives and KPI targets.

The candidate should bring strong digital and performance media expertise, leadership in campaign planning, and the ability to build confident relationships with clients and partner agencies in a flexible hybrid

Qualifications

• Established comms planner (brand & performance media)
• Strong digital & performance media expertise
• Strategic campaign leadership behaviours
• Good client lead and relationship building
• Clear and effective communicator across teams and partners
• Automotive experience would be beneficial

Responsibilities

• Leads client activity to deliver innovative and ambitious plans that deliver client objectives and key performance indicators
• Supports the management team to ensure that the team are working to deliver best in market results
• Liaises with Trading counterpart to ensure plans align with trading priorities
• Connects with internal and external networks to deliver against one operating model
• Seeks understanding of clients' fee models in order to maximise business revenue
• Identifies business development opportunities from within the existing client portfolio and prospective clients

Skills

Leadership

Digital media

Client management

Strategic planning

Communication

Automotive sector

Job description

This Planning Director role will be working on an automotive account. This role is critical in the day-to-day running of the account & a key lead in delivering brilliant communications planning, with the support of a Planning Manager in delivering and managing the end-to-end campaign process for our clients - including brand, product launch, seasonal and tactical volume-driving campaigns. Moreover, this role will be required to build a productive and successful relationship with our clients' partner agencies.,

• Leads client activity to deliver innovative and ambitious plans that deliver client objectives and key performance indicators
• Supports the management team to ensure that the team are working to deliver best in market results
• Liaises frequently with Trading counterpart to ensure plans align with trading priorities
• Connects with internal and external networks to deliver against one operating model, considering internal products when delivering planning solutions to clients
• Seeks understanding of clients' fee models in order to maximise business revenue
• Identifies business development opportunities from within the existing client portfolio and prospective clients, focussed on delivering internal revenue
  Regardless of background, a Planning Director at iProspect needs some specific traits to succeed.
• Established comms planner (brand & performance media) and client service account person
• Strong digital & performance media expertise - decent knowledge of digital media planning, activation and optimisation, with the ability to confidently lead conversations across performance channels and provide recommendations
• Strategic campaign leadership behaviours - someone who can lead campaign planning from brief to activation, ensuring work progresses at pace and delivers against business objectives
• Good client lead - leader within the team who'll build confidence with clients and challenge them in the right places
• Clear and effective communicator - must communicate with clarity, consistency and precision across clients, agency teams and media partners
• Automotive experience would be beneficial
  Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

What we offer

This is a Permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their business. iProspect, a dentsu company, is a leading global digital-first media agency. In the unbounded world, the future belongs to brands who are prepared to shape it. iProspect's unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building.

Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.