Planning Director

dentsu; Greater London; Hybrid; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Flexible working

Hybrid office two days a week

Competitive salary

Job summary

Dentsu’s iProspect team in London is seeking a Planning Director to lead automotive account planning and oversee end-to-end campaign development. Based from our London office, the role supports a Planning Manager and collaborates with clients and partner agencies to deliver ambitious, data-informed plans.

The ideal candidate brings established planning leadership, strong digital/performance media knowledge, and a proven ability to drive cross-functional teams.

Qualifications

• Established comms planner with brand & performance media experience.
• Strong digital & performance media expertise with ability to lead conversations across channels.
• Strategic campaign leadership from brief to activation delivering objectives.
• Clear communicator able to interface with clients, agency teams and media partners.
• Automotive experience would be beneficial.

Responsibilities

• Leads client activity to deliver innovative and ambitious plans that deliver client objectives and KPIs.
• Supports management to ensure the team delivers best-in-market results.
• Liaises with Trading to ensure plans align with priorities.
• Coordinates with internal/external networks to deliver an integrated model.
• Identifies business development opportunities within existing and new clients.

Skills

Planning leadership

Digital & performance media

Brand strategy

Client management

Automotive experience

Job description

Job Description:

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their business.

iProspect, a dentsu company, is a leading global digital-first media agency. In the unbounded world, the future belongs to brands who are prepared to shape it. iProspect’s unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building.

We’re hiring a Planning Director as part of our team based from our London office.

Purpose of the Role

This Planning Director role will be working on an automotive account.

This role is critical in the day-to-day running of the account & a key lead in delivering brilliant communications planning, with the support of a Planning Manager in delivering and managing the end-to-end campaign process for our clients – including brand, product launch, seasonal and tactical volume-driving campaigns. Moreover, this role will be required to build a productive and successful relationship with our clients’ partner agencies.

Key Responsibilities

• Leads client activity to deliver innovative and ambitious plans that deliver client objectives and key performance indicators


• Supports the management team to ensure that the team are working to deliver best in market results


• Liaises frequently with Trading counterpart to ensure plans align with trading priorities


• Connects with internal and external networks to deliver against one operating model, considering internal products when delivering planning solutions to clients


• Seeks understanding of clients’ fee models in order to maximise business revenue


• Identifies business development opportunities from within the existing client portfolio and prospective clients, focussed on delivering internal revenue

Key Skills

• Regardless of background, a Planning Director at iProspect needs some specific traits to succeed.


• Established comms planner (brand & performance media) and client service account person


• Strong digital & performance media expertise - decent knowledge of digital media planning, activation and optimisation, with the ability to confidently lead conversations across performance channels and provide recommendations


• Strategic campaign leadership behaviours - someone who can lead campaign planning from brief to activation, ensuring work progresses at pace and delivers against business objectives


• Good client lead - leader within the team who’ll build confidence with clients and challenge them in the right places


• Clear and effective communicator - must communicate with clarity, consistency and precision across clients, agency teams and media partners


• Automotive experience would be beneficial

What we offer

This is a Permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week.

As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
#LI-Hybrid

Location:

London

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent