Planning Director

Dentsu Aegis Network Ltd.; Greater London; On-site; GBP 100,000 - 140,000; Full time

Job summary

Dentsu invites applications for a Planning Director based in London. The role focuses on delivering brilliant communications planning for an automotive account, with support from a Planning Manager to manage end-to-end campaigns.

You will lead client activity and collaborate across teams to ensure plans meet objectives and drive growth. The role combines strategic leadership with strong client relationships, in a hybrid model, based in our London office with flexible working arrangements and a

Qualifications

• Established comms planner (brand & performance media) and client service account person.
• Strong digital & performance media expertise with ability to lead conversations across performance channels.
• Strategic campaign leadership behaviours – lead planning from brief to activation and deliver against objectives.
• Good client lead – build confidence with clients and challenge them appropriately.
• Clear and effective communicator across clients, agency teams and media partners.
• Automotive experience would be beneficial.

Responsibilities

• Leads client activity to deliver innovative and ambitious plans that hit objectives and KPIs.
• Supports management to ensure the team delivers best-in-market results.
• Liaises with Trading to align plans with priorities.
• Connects with internal/external networks to deliver one operating model.
• Seeks understanding of clients’ fee models to maximise revenue.
• Identifies opportunities within existing client portfolio and prospects.

Skills

Comms planner

Digital media

Campaign leadership

Client management

Clear communicator

Automotive experience

Job description

Job Description: Introduction

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their business. iProspect, a dentsu company, is a leading global digital-first media agency. In the unbounded world, the future belongs to brands who are prepared to shape it. iProspect’s unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building. We’re hiring a Planning Director as part of our team based from our London office.

Purpose of the Role

This Planning Director role will be working on an automotive account. This role is critical in the day-to-day running of the account & a key lead in delivering brilliant communications planning, with the support of a Planning Manager in delivering and managing the end-to-end campaign process for our clients – including brand, product launch, seasonal and tactical volume-driving campaigns. Moreover, this role will be required to build a productive and successful relationship with our clients’ partner agencies.

Key Responsibilities

• Leads client activity to deliver innovative and ambitious plans that deliver client objectives and key performance indicators
• Supports the management team to ensure that the team are working to deliver best in market results
• Liaises frequently with Trading counterpart to ensure plans align with trading priorities
• Connects with internal and external networks to deliver against one operating model, considering internal products when delivering planning solutions to clients
• Seeks understanding of clients’ fee models in order to maximise business revenue
• Identifies business development opportunities from within the existing client portfolio and prospective clients, focussed on delivering internal revenue

Key Skills

• Established comms planner (brand & performance media) and client service account person
• Strong digital & performance media expertise - decent knowledge of digital media planning, activation and optimisation, with the ability to confidently lead conversations across performance channels and provide recommendations
• Strategic campaign leadership behaviours - someone who can lead campaign planning from brief to activation, ensuring work progresses at pace and delivers against business objectives
• Good client lead - leader within the team who'll build confidence with clients and challenge them in the right places
• Clear and effective communicator - must communicate with clarity, consistency and precision across clients, agency teams and media partners
• Automotive experience would be beneficial

What we offer

This is a Permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid Location: London Brand: Iprospect Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work