Account Director / Senior Account Director - Media Planning

Pitch Ltd; Birmingham; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Flexible home/office balance

Generous holiday allowance

Employee benefits scheme

Inclusive social scene

Job summary

Pitch Ltd in Birmingham is seeking an experienced Account Director to lead strategic TV planning and integrated media campaigns for a major client. You will bridge traditional broadcast excellence with digital integration, while managing senior stakeholders and campaign profitability.

The role offers a collaborative culture, a flexible blend of home and office, and strong progression opportunities within a leading Midlands agency.

Qualifications

• Proven TV/AV planning and buying experience in a media agency.
• Ability to lead cross-media strategies linking TV with digital channels.
• Strong communicator with experience presenting to senior stakeholders.

Responsibilities

• Lead TV & AV planning campaigns from brief to measurement.
• Integrate TV with digital, social and OOH channels.
• Act as the strategic partner for senior clients.
• Oversee account profitability and identify new business opportunities.
• Collaborate with data, programmatic and creative teams to deliver campaigns.

Skills

TV/AV planning

Client management

Cross-media integration

Budget management

Stakeholder engagement

Job description

+ Account Director / Senior Account Director – Media Planning

Are you a strategic media leader with a passion for TV planning and integrated media strategy?

We’re looking for an experienced Senior Media Account Director to join one of excellent agency clients, a real leading light on the midlands scene. They have a fantastic culture and can offer a brilliant career opportunity to the right candidate. They are a full-service creative agency with an established and talented team offering services that span PR, creative, digital, content and media to a vast array of global household brands within consumer and B2B sectors.

This agency keeps their values at the heart of everything they do and their culture is second to none. They have a collaborative approach and invest heavily in the development of their teams, each and every individual has input, is valued and their staff retention & progression opportunities are well ahead of the market average. This really is a fantastic opportunity with an agency that develops its employees and values its clients; their growth, success and reputation is testament to this. They offer some great benefits including a flexible approach to working with a split between home and office, a great holiday allowance, employee benefits scheme and inclusive social scene.

In this role, you will focus on one key client, acting as the ultimate trusted advisor, bridging the gap between traditional broadcast excellence and modern digital integration. You must have a proven track record of delivering high-impact TV planning and buying campaigns alongside a strong understanding of the wider media mix.

What will you get involved in?

• Lead TV & AV Planning: Run large-scale linear TV and VoD campaigns from brief to measurement.
• Connect Cross-Media Strategies: Make sure TV work integrates perfectly with digital, social and OOH channels.
• Manage Senior Clients: Act as the main strategic partner for senior level stakeholders, acting as the clients trusted advisor and an extension of their team.
• Account Growth: Oversee account profitability and spot new business opportunities.
• Collaborate with Specialists: Work closely with internal data, programmatic, and creative teams to deliver flawless campaign execution.

What we’re looking for:

• Heavy TV Agency Experience: A strong, proven background in TV/AV planning and buying within a media agency.
• Holistic Thinker: Someone who knows how to use TV as the anchor for a wider, multi-screen strategy.
• Strong Communicator: Confident presenting to senior stakeholders and managing large budgets aswell as delivering an exceptional service to clients.